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Pages:
1 page/≈275 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Delivery and Competitive Advantage

Essay Instructions:

Delivery and Competitive Advantage

 

Discuss how the internal customer should be treated in a customer-centric organization. How does treating internal customers help incur competitive advantage. Give some examples.

Essay Sample Content Preview:

Mgt 402 wk 3 discussion board
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Mgt 402 wk 3 discussion board
Every customer-centric company or organization can agree on the importance of customer satisfaction. However, every company has two sets of customers. The external customers and the internal customers. The paper focuses on the internal customers and how they impact the growth of an organization as well as how the organization should treat the internal customer to aid it in reaching its desired goals (Klinoff, 1999).
Anticipate needs: Every organization should know its internal customers well enough to be able to identify and fulfill their needs before they can express them.
Solve problems: An organization should have ready mechanisms to tackle problems as quickly as they come (Klinoff, 1999).
Clear expectations: Clear guidelines should be set on what an internal customer should expect from the organizations to avoid unnecessary high or low expectations.
Project information: Organizations should keep their internal customers always informed on ongoing projects, as often as possible (Cook, 2002).
Positive attitude: Attitude is very important to an organization and the more the positive attitude its employees show, the more the customers will warm up to the organization.
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