Brand Personality Analysis of Starbucks and Coca-Cola

Brand personality analysis
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Brand personality analysis
Personalization has helped play a significant role by taking marketing to a new level, thus improving customer experience and helping the business increase its profitability. Marketing personalization involves the use of data in delivering brand messages which are targeted to individual prospects. Today, companies are taking advantage of traditional marketing and personalized marketing to help provide opportunities at the ideal time.
Some of the companies that have succeeded in personalized marketing are Starbucks and Coca-Cola. Starbucks is among the most successful coffee companies worldwide. It has successfully managed to get the right offers to the right client. In 2010, Starbucks came up with a reward app where customers access notifications on promotional offers; they can order and pay for their goods through the app and earn reward points (Wiener-Bronner, 2019). Through the app, Starbucks can connect with its customers directly, thus improving its brand loyalty. In addition, they ge...