Apple Inc. and its Stakeholders Communication Strategies

Apple Inc., stakeholder’s communication strategies
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Introduction
It is arguably true that Apple makes lives of many people easier and comfortable than when Apple was a fruit. Apple is leading manufacturer of communication gadgets and personal computers such as Mac, iPhone, and iPads. The company has acquired a significant brand recognition and high customer loyalty due to its quality products. The success of Apple in the recent times is partly contributed by the ability of the company to satisfy internal and external stakeholders. In a theoretical view, Stakeholders of a company impose demands on the organization that results in corporate social responsibilities that stirs the company’s performance. To that end, key stakeholders in Apple significantly influences the company in terms of the company’s revenues from sales as well as customer perception. The significant role of stakeholders in Apple is evident in the company’s accountability to internal and external interested parties in the company’s policies and strategies. The holistic approach of Apple's communication strategies with the major external and internal stakeholders is the concern of this article.
Customers.
Customers are one of the prioritized as one of top Apple’s senior stakeholders. The prime interest of consumers of Apple is to have effective products that are priced reasonably. Despite the premium pricing of the Apple’s products are widely accepted due to their high quality. Since the company is renowned for it's innovative and top quality brands, the company create ties with consumers in efforts to sustain the brands loyalty.
Apple has developed various communication channels to engage with customers worldwide. With the philosophy that customer should find all technological gadgets under one roof, Apple currently own over 330 stores worldwide. Apple strives to initiate and promote a diverse two-way and a more interactive communication with its customers. The personal selling approach enables new customers to interact with the existing customers with the sales personnel be in a position to communicate with both the current and new clients. The company enhances a healthy relationship with delicate clients as a result of the two-way communication and the human interactions with them. To that end, this relationship not only promotes the brand loyalty, but it also enhances a distinct relationship between the sales team and the clients. The personal selling mechanism enables Apple to share relevant information with its customers regarding various products and services as well as keeping these clients informed and updated with any emerging information involving new products as well as the existing one (Thompson, 2015).
In the modernized contemporary world, technology-based companies ought to become an integral part of client’s daily lives for them to succeed. Companies must come out with a solution on how to progressively improve the lives of their customers (Mattu, 2015). In light to this Apple has created ...