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Pages:
2 pages/≈550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Bed Bath and Beyond Company

Essay Instructions:

Please check guideline for all requirements.

Harvard Business Review Business Case Brief Guidelines There are typically no right or wrong answers for a case, and unanimous decisions in a class are atypical, which provides for interesting and active sharing of concepts and ideas. However, the approach taken to address the issue(s) outlined in each case and the strength of the analysis you provide is very important. The more thoroughly you read and analyze a case the more prepared you will be for discussion and the more you will learn. A case analysis should comprise the following components: ● Problem specification for the organization after examination of the important opportunities and/or threats facing the firm ● Outlining of the available alternatives to resolve the organization’s problem, along with the pros and cons of each. ● Provide your recommendation of the preferred alternative solution based on your careful analysis, along with your reasons why you are making the recommendation. Cases will differ in complications and challenges as well as in available data, however, some factors to consider will be competitive analysis, customer buying habits, target audience characteristics, customer satisfaction, price position, supply chain performance, product performance, sales force capabilities, etc. The case write-up should contain the identification of the main decision problem, alternatives with pros and cons, the chosen course of action and justification for the same. It usually helps to include supporting quantitative analysis where applicable. It is also helpful to use subheads and prioritize the more important considerations. Please limit the case brief to no more than 2-4 pages, 12 point font, 1.5 line spaced, 1 inch margins. If you choose to include appendices, they should only include supplementary data and analysis, not case data provided in the case itself.

Essay Sample Content Preview:

Bed Bath and Beyond Company
Name of Student
Institution of Affiliation
Date
Bed Bath and Beyond Company
The analysts consider Bed Bath and Beyond to be a no-moat company as it lacks a steady promotional environment and the price-sensitivity of the consumer base. These have hindered the access to price appraisals through the use of smartphones and handheld devices. BBBY also introduced a series of structural and managerial changes, which led to an increase in capital expenditures. The company underwent a high frequency of store closures when leases came up for renewal, and desirable terms could not be reached CITATION Mes19 \l 1033 (Messner, Ducker, & Wilson, 2019).
Critique of BBBY loyalty and discount terms can be seen when the company sought to survive the increased competition with other online firms. It lowered the free shipping threshold for online buying from $49 to $29, leaving the company with smaller online sales and absorbing shipping costs that decreased profits. Besides, the retailer introduced coupons to potential and existing clients at relatively high rates as compared to other brand items that were available from other online competitors at low prices. Furthermore, by shutting up approximately 15 stores in the United State and the restructuring of the management, a decrease of 880 departments and assistant store manager positions occurred. This shows that the customers in that area would not get the required service, hence being disloyal to their buyers.
The customer journey model consists of the traditional model that has six steps. Potential buyers experienced a trigger that encouraged them to search for particular goods in the market. They found an initial consideration set from which they chose to either purchase or not. They actively appraised and ...
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