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Business & Marketing
English (U.S.)
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AllinOne: Pen Company In The Northern Part Of Washington, D.C. (Essay Sample)


2. Company Description
The company description should highlight the recent history and successes of the organization. This is an interesting section because almost all of you don't own a company! Therefore, you can fictionalize this if you would like to. For example, one group that developed a newly heated shovel claimed that they had been in the snow removal industry for 20 years. This is acceptable to do as long as you apply this factor in your SWOT analysis (#4a below). Some students just keep things simple and say they are “5 students at UB that have started a company… and explain that they have no history for the company.”


Marketing Project


Institution Affiliation
Marketing Project

AllinOne is a relatively new wholesale and retail Pen Company located in the northern part of Washington, D.C. AllinOne anticipates capturing the interest of consumers from various sectors, including students, learning institutions, insurance companies, hospitals, banks and supermarkets, among others all over the United States. We also expect to build a strong customer base among various professionals, who would want to buy their personal writing materials. AllinOne pens have unique features compared to other pens already existing in the market today. Most of the pens on the market today do not have an erasing option or a means to control different ink colors. So far, we have managed to create a pen with two buttons, one button controls ink color, to ch

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