Sign In
Not register? Register Now!
Pages:
4 pages/≈1100 words
Sources:
2 Sources
Style:
APA
Subject:
Accounting, Finance, SPSS
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 18.72
Topic:

Impacts of Growth Strategies on Growth and Profitability of Amazon

Essay Instructions:

Search the Internet for acquisitions and equity investments made by Amazon.com during the last five (5) years. Review the 10-K of Amazon.com located at http://www(dot)sec(dot)gov/cgi-bin/browse-edgar?company=&match=&CIK=AMZN&filenum=&State=&Country=&SIC=&owner=exclude&Find=Find+Companies&action=getcompany.
Write a three to four (3-4) page paper in which you:
Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability and indicate if the strategies were successful.
Assess the financial value of the acquisitions and investments made by Amazon.com, and the influence of the acquisitions and investments on profitability during the accounting period.
Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements and indicate whether the strategy was a creatable one. Provide support for your rationale.
Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale.
Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. You have access to Strayer University’s Online Library at https://research(dot)strayer(dot)edu or iCampus University Library Research page at https://icampus(dot)strayer(dot)edu/library/research.
Your assignment must follow these formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Apply the proper accounting rules and make recommendations to ensure compliance with generally accepted accounting principles.
Apply advanced federal taxation concepts to business situations.

Criteria
1. Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability and indicate if the strategies were successful

Weight: 20%
2. Assess the financial value of the acquisitions and investments made by Amazon.com, and the influence of the acquisitions and investments on profitability during the accounting period.
Weight: 20%
3. Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements and indicate if it was a creatable strategy. Provide support for your rationale.

Weight: 20%
4. Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale.
Weight: 25%
5. Cite 2 references.
Weight: 5%
6. Clarity, writing mechanics, and formatting requirements
Weight: 10%

Essay Sample Content Preview:
Business Combinations
Student’s Name
Institutional Affiliation
Date
About Amazon
Amazon is one of the e-commerce companies that are best known for selling books, videos, movies over the internet. It is one of the earliest companies to sell the products on the online platform. It is based in Seattle, wash in the United States. It was founded in 1994 by Jeff Bezos. It is largely known because of owning an online bookstore for its operation unlike having a physical store. The success of Amazon is largely contributed by the strategies that it put into use especially the growth strategy.
Growth strategy
Growth strategy is very essential for any company that is aspiring to do business and succeed in future. Amazon has indeed adopted growth strategies for its business operation as its major objectives are the growth and development of its markets. Amazon has excelled in the market using these strategies even if it is facing stiff competition from its competitors. The online market is very essential for its products that are spread in different countries .Some of the growth strategies implemented by Amazon are discussed below.
Market development strategy
One of the important strategies that Amazon has developed is market development. According to Mueller (2003), this is a strategy that has improved the integration and expansion of the market. Amazon is now using this strategy to gain entry to the new markets in order to widen the market share for its products. This is one of the major objectives of Amazon Company. Since its initiation it has come up with the online retail services so as to ensure that it has spread to the markets that are spread across the globe. It uses these online platforms to reach its customers with easy. Amazon now has more than 10 websites I different countries including Canada and United Kingdom for its product .Every country in this case is considered as the market of its own for the products of Amazon. This mode of carrying the business on the internet has enabled Amazon to reach the targeted customers. Marketing over the online platform saves a lot of operational costs and it’s convenient as compared to physical marketing.
Market penetration strategy
This is another strategy that is used by Amazon in its daily operation. It is an important strategy as it aids the company to expand its operation and consequently generate more revenue from these markets. Through the open Amazon retail stores that are open over the online platform it has brought about an increased number of consumers for the Amazon brand products. Market penetration is the sole reason as to why Amazon has excelled in the market Morosini, Shane, & Singh (1998). The sale volume for the company has increased over the years as more customers are now aware of the online platform of Amazon. The market penetration strategies made it possible for Amazon to increase the sales because of the low cost of their prices for the commodities. Amazon has also improved greatly in terms of research and development of the products.
Diversification strategy
Amazon partly uses diversification as its growth strategy, for instance the use of audio books which became common with Amazon. Therefore the company uses acquisition as...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

You Might Also Like Other Topics Related to edgar allan poe:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!