MGT-334 Intro to Business Analysis

MGT-334-
Intro to Business Analysis
Final Exam
Professor Lee
Due by Friday, May 3, 2019, by 5:00pm
Early submissions are welcomed
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“Say Cheese” Pizzeria
“Say Cheese” was opened in 1973 as a family owned pizza shop in West Roxbury, MA. It’s founder, Michael Camuso, was first generation Italian American whose parents emigrated from Naples, Italy. Over the years, Say Cheese built a strong reputation and customer following around town. By the early 1990’s, the Camuso family owned pizza shops in six neighborhoods in both Boston and beyond. If you were driving through Newton or Brookline, you could stop by a Say Cheese shop to get a slice or two of your favorite pizza! But what was the secret behind their success? What was it that created their amazing and loyal following? The secret was in the sauce! Michael and his family had the most amazing pizza sauce that could not be beat. It was a little sweet, a little spicy, and everything in between. His secret recipe was truly the envy of his rivals. Today, Say Cheese has been in business over 40 years, and the Camuso family is extremely proud of the small business they have created.
Now, the Camuso family was at a crossroads. After so many years in the business, and the fact that Michael was, well, getting older, he had to think about how the business was going to go on without him when he retires. He and his wife called all of their children together and they had a family meeting. They unanimously decided that his youngest daughter, Helen, was going to take over the business. Helen had been working in the different pizza shop locations since she was a little girl, and she loved everything about it. Unlike her older brother and sister who had other interests, Helen loved her family business. And she knew every aspect of it. She knew how to work the registers, make the pizza, do the bookkeeping and payroll…you name it. Helen had done every job there was at Say Cheese.
Helen had a Bachelors degree from Suffolk University’s Sawyer School of Business in Information Systems and Operations Management, and she had big ideas for her family business. Now that her father left her the legacy of Say Cheese, she wanted to do something big to make her own mark. Helen saw a great opportunity to grow the business, but not though expanding their presence in the local market. Helen wanted to grow by acquisition. Her strategy was to double in size in the next 3 years by expanding into resort communities in Vermont and Cape Cod. To start, she wanted to expand by two locations to be exact, and that would increase their number of pizza shops from 6 to 8, or 33%...and she wanted to do it by the end of next year.
Over the past three years, Helen was quietly doing some research and found two locations where there was a great opportunity to acquire pizza shops already established. As her idea and philosophy was to find two pizza shops in resort communities where the infrastructure was already built, s...