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Reading Summary – Senior Capstone Course

Coursework Instructions:

Please read p 47-55. Note: We are currently in Steps 2 - 4.
In your bullet summary answer:

What did the research design article suggest about our process?
Which approach to theory testing will you use (inductive – start with observations then make a theory or deductive – start with theory to guide observations)?
Go back to your plan – how does your research gathering approach impact what you want to achieve?
What type of research approaches do you think will yield the most objective and useful outcomes for our client?

Coursework Sample Content Preview:
Reading Summary – Senior Capstone Course * The research design article highlights the tree main research techniques to employ in carrying out the process. * The suggested designs include exploratory, descriptive, and casual research with each having a unique approach for dealing with the research problem at hand. * Exploratory research design allows the researcher to gain an informed understanding of the research problem, identify the signs and the causes of the problem, confirm the problem and objectives of the research, as well as identifying the requirements of the information used. * Descriptive research designs provide numeric data describing the characteristics of a specific sample target. * The design allows both the researcher and management of organizations to make inferences on various consumer attributes, market dynamics, and external f...
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