Strategic Analysis Report for Greggs

Programmes: BA (Hons) Business Studies;
BA (Hons) Business and Management;
BA (Hons) International Management
Level: 6
Unit Name: Strategic Management
Assignment title: Strategic Report
Details of what you are expected to do:
1. Overview
This assignment will allow students to develop their analytical skills by applying relevant
strategic analysis frameworks and will allow the evaluation of the strategic position of an
organisation. This will include the relationship between strategic choices / remedies and the
critical application of appropriate academic theories and frameworks, including an
appreciation of emerging models, and change management issues when organisations
implement new strategies.
2. The learning outcomes being assessed
1) Undertake a critical review of the key dimensions of strategic management – Analysis,
Evaluation, Choice & Implementation;
Unit Handbook: Strategic Management 2020-21 L6 page 2
2) Critically apply diagnostic, practical and creative skills to analyse and evaluate a range of
business solutions in differing business contexts and using strategic theories and
frameworks.
3) Analyse the relationship between strategic choices / remedies and the critical application
of appropriate academic theories and frameworks, including an appreciation of emerging
models;
4) Critically evaluate change management issues when organisations implement new
strategies.
3. The Task and Marking Criteria
Carry out a strategic analysis for -
● Greggs PLC
Indicative Report Layout
• Cover Page (Optional)
• Executive Summary
• Table of Contents
• A brief introduction of the task and themes you are discussing
• Strategic Analysis - Analysis and evaluation of relevant external and internal
factors.
• Strategic Selection – a critical discussion around the strategic position and
choices of the company
• Clear recommendations of strategic choice.
• Framework for, and/or change management implications of, strategy
choice Implementation
• Reference list
• Supporting Appendices
The strategic analysis should incorporate examination of both the external and internal
environments of the organisation, using appropriate theoretical models of your choice. A
summary of the company’s current position and recommendations for strategic choices
should be made on the basis of the analysis conducted. Finally, consideration should be
given to actions and implications of those recommendations.
Unit Handbook: Strategic Management 2020-21 L6 page 3
Assessment criteria and weightings
You must support your statements with concrete evidence and references, building on the
findings of your individual research
• Analysis and evaluation of relevant strategic analysis (external and internal factors
(60%) - AASCB AOL Goal 2
• Summary of the organisation’s current position (10%) - AACSB AOL Goal 2
• Recommendations of strategic choice (10%) - AACSB AOL Goal 4
• Implementation/impacts of recommendation (10%) – AACSB AOL Goal 4
• Written communication (10%) - AACSB AOL Goal 1
Please bear in mind that the following will be considered under written
communication while assessing your submission:
v Structure and style: use of a fit for purpose structure and layout; evidence of
formatting including use of suitable and relevant headings and sub -heading where
necessary.
v Clarity and conciseness: presentation of clear, direct and explicit answers;
ability to go straight to the point and avoid unnecessary details; evidence of use of
valid, appropriate and relevant material; focus on answering the question and
provision of adequate and relevant context; ability to avoid unnecessary repetition.
4. Submission details, format and parameters
ü Use A4 size, Times New Roman size 12 font, 1.5 spaced lines, and 2.54 cm
margins.
ü The maximum word count limit for this report is 3,300 words (no further +10%
allowed). The 3,000 word count limit includes tables and charts placed in the body of the
text, but it excludes the References list, the title page, executive summary, table of
contents, and material included in any appendices. Please clearly indicate the word
count on your title page.
Unit Handbook: Strategic Management 2020-21 L6 page 4
ü Your work should be referenced correctly, using the BU Harvard system. Failure to
reference correctly, both in the main body and in the Appendices, will result, as a
minimum, in marks being deducted and, if appropriate, in the instigation of Assessment
Offence procedures;
ü You must include a References List, produced in the Harvard style, listing all
resources consulted in the course of producing the assignment;
ü The Appendices are supportive but not material information. If information in
Appendices is essential for understanding of the text than a summary should be
communicated within the main text.
5. Referencing
Referencing correctly is critical for this (and well as any) assignment, so that you avoid being
accused of ‘plagiarism’.
Analysis should include:
Exploring Strategy Model
Porter's Five Forces Model
Porter's Value Chain Framework
VRIN(O)
Possible sources/texts to reference -
https://corporate(dot)greggs(dot)co(dot)uk/
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, P. 2017. Exploring Strategy: text and cases. 11thed. Harlow: Pearson. (please note - this is the required Bournemouth Harvard referencing style)
Prahald, C. and Hamel, G., 1990. The core competence of the corporation. Harvard Business Review, 68(3), 79-91.
Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17 (1), 99-120.