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Essay Available:
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1 page/≈275 words
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Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

Marketing Business & Marketing Coursework Research (Coursework Sample)

Instructions:

Write 1-2 paragraphs explaining SWOT analysis as part of strategic marketing. 1 reference please

source..
Content:

SWOT Analysis
One of the most important strategic marketing tools is the SWOT analysis. The tool, which stands for “strengths,” “weaknesses,” “opportunities,” and “threats,” can be employed by an organization to attain a competitive edge in a particular niche. According to Gürel and Tat (2017), SWOT analysis examines an organization’s internal and external environment to develop an optimal strategy. From the internal environment, an organization determines its strengths and weaknesses and consequently the capabilities and resources that are likely to drive competitive advantage. An analysis of the external environment helps an organization determine vital threats and opportunities. Given these capabilities of SWOT analysis, an organization can plan well its marketing strategies while taking into account its resources and the existing and potential marketing opportunit

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