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Business & Marketing
English (U.S.)
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Introduction to Marketing: Samsung (Coursework Sample)


positioning map means: Tool that helps marketers place products in a market by graphically illustrating consumers’ perceptions of competing products within an industry.
reposition means: Changing the position of a product within the minds of prospective buyers relative to the positions of competing products.
Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.
No word count - this is for a discussion forum for a online class.


Introduction to Marketing
Brand positioning is closely linked with the customer segments. Marketers target the customers and proposition to promote the products or services to maximize outcomes. In the mobile phone category, Samsung has mostly focused on entry-level and flagship phones, but there is increased competition from new entrants that are cheaper and with many features. Besides price and quality, innovation, and design influence the buyers’ perceptions and more focus on the mid-range category combined with marketing will improve the company’s brand positioning. The consumer electronics sector has grown, but there has also been growing competition even from the established brands.
Samsung targets the low-middle class to hig

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