Introduction to Marketing: Samsung

Introduction to Marketing Name Instructor Course Date Brand positioning is closely linked with the customer segments. Marketers target the customers and proposition to promote the products or services to maximize outcomes. In the mobile phone category, Samsung has mostly focused on entry-level and flagship phones, but there is increased competition from new entrants that are cheaper and with many features. Besides price and quality, innovation, and design influence the buyers’ perceptions and more focus on the mid-range category combined with marketing will improve the company’s brand positioning. The consumer electronics sector has grown, but there has also been growing competition even from the established brands. Samsung targets the low-middle class to high-income markets. Rather than merely focusing on the new features, the adverting and promotion ought to focus on how th...