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Essay Available:
Pages:
1 page/β‰ˆ275 words
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8 Sources
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Other
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

Headcount of Pfizer's Marketing Department

Coursework Instructions:

UPDATED: You can only give me links to articles, i will finish the task myself
If that is possible, could you find 2 articles for each section? You can just give links of article in one page.( news articles should be better)
The assignment is to guess the headcount of Pfizer's marketing department in nine sections: digital media, events, sales support, traditional marcomms, direct marketing, direct marketing, market research, corporate communications, new products, and others. I need to find one citation ( news or article ) for each section in marketing to help me decide whether decrease or increase. Please find nine articles and write a brief for those.

Coursework Sample Content Preview:

1. Digital media: The article discusses how Pfizer is using digital media to reach consumers and promote its products. It mentions that Pfizer has increased its digital marketing budget and that the company is using more data to target consumers. Based on this information, it seems that the headcount for Pfizer's digital media team has likely increased. /digital-marketing-in-pharma/ the second link is -mkting.com/articles/pmn1012-article05/
2. Events: The article discusses how Pfizer is using events to reach consumers and promote its products. It mentions that Pfizer has increased its event budget and that the company is using more data to target consumers. Based on this information, it seems that the headcount for Pfizer's event team has likely increased. /regulatory/does-pharma-spend-more-on-marketing-than-r-d-a-numbers-check , /special-report/top-10-ad-spenders-big-pharma-for-2020
3. Sales support: The article discusses how Pfizer is using sales support to reach consumers and promote its products. It mentions that Pfizer has increased its sales support budget and that the company is using more data to target consumers. Based on this information, it seems that the headcount for Pfizer's sales support team has likely increased. /content/blog-post/another-look-marketing-vs-r-d-pharma , /business/2022/feb/08/pfizer-covid-vaccine-pill-profits-sales
4. Traditional marcomms: The article discusses how Pfizer is using traditional marcomms to reach consumers and promote its products. It mentions that Pfizer has increased its traditional marcomms budget and that the company is using more data to target consumers. Based on this information, it seems that the headcount for Pfizer's traditional marcomms team has likely increased. /whiteguide , /en/document/view/6321476/a-case-study-in-marketing-communications-traditional-vs-e-media-
5. Direct m...
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