Characteristics of Marketing Channels

Sales, Advertising and Public Relations
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Characteristics of Marketing Channels
One of the characteristics of marketing channels is that they can be direct or indirect. For instance, online retailers sell directly to customers. In contrast, some producers sell their products through wholesalers and retailers (Michaelidou et al., 2015). Another characteristic is convenience value. They ensure that consumers can get their products in the right size, shape, place and time. Another feature is distribution centers (Michaelidou et al., 2015). Goods are typically held in distribution centers such as warehouses as they move through the marketing channel. Another characteristic is supply chain management, a logistics concept that involves the collaborative efforts of members of marketing c...