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Distribution: Product Mix in a Company

Coursework Instructions:

Describe what is meant by product mix and provide examples from a Fortune 500 company. I only need 150 words with reference

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Product Mix
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Product Mix
“Product mix” is a phrase used on the assortment that a company accords its product portfolios. That is, a product mix is the total number of product lines that a business organization can offer to its customers at a particular time (Kubicki, Milano, & Probert, 2015). A product mix bears four dimensions, including length, breadth, depth, and consistency. The width/breath of a product mix is the number of product lines of a company (Plank, 2018). For instance, Tesla’s product mix consists of motor vehicle and energy products. Hence, the width of Tesla’s product mix is two. The length refers to the total number o...
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