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Business & Marketing
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English (U.S.)
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Topic:

Discussions: Use of Social Media

Coursework Instructions:

Discussion 1:
First, read the following article:
https://www(dot)canva(dot)com/learn/social-media-for-nonprofits/
Then, answer the following 3-part question...
What are some other ways you can use social media to 1) create more awareness of a charity/nonprofit, 2) promote volunteer opportunities, and 3) increase donations? Please provide one brief recommendation for each.
This may require some additional research. You can google,"nonprofit social media best practices"
Discussion 2:
First, read the following article:
https://sproutsocial(dot)com/insights/social-media-advertising-strategy/
After reading the article (and make sure you do read the article), answer the following questions...
If you were in charge of social media advertising (paid social) of a company/brand you admire, what sort of paid social campaign would you develop? Use the 7-steps in the article as a guide, but don't feel that you have to write a full-page of copy. 3-to-5 sentences at most will be acceptable.
This may require additional research. Google "paid social best practices"

Coursework Sample Content Preview:

Discussions
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Discussion 1
Although the general use of social media helps people in communication in different aspects, some issues need specific ways to ensure capturing the attention of the target population. First, creating awareness of a charity or nonprofit organization might look obvious, but it requires conceit concentration to provide the creation of attention. In this case, pictures are efficient for the trick. Making emotion-evoking images about the charity can get the attention of vast populations (Nonprofit Expert, 2018). The other issue includes the promotion of volunteer opportunities, and it is achievable through continuity of engagement with people on social media. For instance, one can promote the activity by responding to all comments on every single post and also sharing sent photos through various accounts such as Instagram (Nonprofit Expert, 2018). The last aspect is increasing donations. The fundamental trick in this issue is sharing posts with images and stories of the achieved success on platforms like Facebook (Canva, 2020). This activity will encourage donors to contribute more since they have seen the excellent results of what they have been doing.
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