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2 pages/≈550 words
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Style:
MLA
Subject:
Business & Marketing
Type:
Coursework
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English (U.S.)
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Topic:

Social Media, Listening Study, and Influencer Marketing Strategy and The Content Pillars

Coursework Instructions:

I’ve attached PowerPoints from throughout the year. If it’s easier to just search these answers in google that would be fine, as long as they’re verified with the PowerPoint to be the same or a similar answer for the questions in the final. 

1 Please indicate Push or Pull marketing for each example (5 points)

2 Name the steps for setting a social media marketing strategy and the purpose of each (15 points).

3 What is a Social Media Listening Study? Which social channel is represented in the data? (5 points)

4 What can you identify using a Listening Study? Please give two examples (5 points)

5 You work for a cosmetics company who sells majority of their direct to consumer and all online.

6 Persona: What are the target components that should be included? What is a persona used for in social strategy & execution? (10 points)

7 A Social Media objective must follow what framework or acronym? Also, please give one example of a social media objective. (5 points)

8 Indicate the Social Media Channel that would best reach the consumer described, there may be more than one channel that fits, you just have to name one (10 points):

9 What are Content Pillars and what are they used for in the planning process? (5 points)

10 When you Calendarize your content what do you need to consider? Tell me two to three considerations. (5 points)

1 Please indicate Push or Pull marketing for each example (5 points)
2 Name the steps for setting a social media marketing strategy and the purpose of each (15 points).
3 What is a Social Media Listening Study? Which social channel is represented in the data? (5 points)
4 What can you identify using a Listening Study? Please give two examples (5 points)
5 You work for a cosmetics company who sells majority of their direct to consumer and all online.
6 Persona: What are the target components that should be included? What is a persona used for in social strategy & execution? (10 points)
7 A Social Media objective must follow what framework or acronym? Also, please give one example of a social media objective. (5 points)
8 Indicate the Social Media Channel that would best reach the consumer described, there may be more than one channel that fits, you just have to name one (10 points):
9 What are Content Pillars and what are they used for in the planning process? (5 points)
10 When you Calendarize your content what do you need to consider? Tell me two to three considerations. (5 points)
Coursework Sample Content Preview:
Student’s Name
Professor
Course
Date
Social Media Marketing
1 Please indicate Push or Pull marketing for each example below: (5 points)
* Hyundai releases a new ad all about the car’s smart park feature Push
* Nike releases a video series on healthy cooking Push
* CDW creates a blog post about the latest risks around data breaches Push
* White Claw uses digital media to announce their new flavor Pull
* AWAY luggage just posted about the latest travel location Push
* Patagonia features climbers’ story of making their way to top of Mt Everest Push
* Philadelphia cream cheese just took the artificial preservatives out of its cream cheese and put an ad on TV to tell people about the change Push
2 Name the steps for setting a social media marketing strategy and the purpose of each (15 points).
* Competitive Review. This step involves reviewing the competitors in terms of their identity, use of social media, content, followers, etc.
* Internal Social Audit. This step looks back at the past to assess any improvements that need to be effected.
* Define Target or Targets. This will point out the particular customers or the market that you are focusing on to purchase the product or service.
* Define Brand Voice. This involves how the organization communicates with the customers.
* Define Objectives. To explain the focal point the organization is aiming at with the social media strategy in a given time.
* Develop Strategy by Channel. To put the organization’s focus on the channels that are ideal for its product and audience.
3 What is a Social Media Listening Study? Which social channel is represented in the data? (5 points)
It is the monitoring of the social media platforms like Facebook, Twitter, Instagram, for mentions or any sort of conversation about an organization’s brands, after which an analysis is undertaken to discover insightful content to unearth an opportunity to act. The social channels that can avail such data are Youtube, Twitter, and relatively small channels which are not private.
4 What can you identify using a Listening Study? Please give two examples (5 points)
You can identify your brand’s strengths and the weaknesses that the organization ought to address. In addition, you can also identify the customer needs based on their conversations. Examples are influencer and audience identification.
5 You work for a cosmetics company who sells majority of their direct to consumer and all online.
* Where would you use social media marketing along the path to purchase? (5 points)
Social media will be used at the stages of Awareness, Consideration, and Desire/Decision.
b) What are two metrics by stage you would measure to see if Social was successful? (10 points)
Awareness: Reach and Follower Count
Consideration: Clicks and Comments
Purchase: Sales Revenue and Leads Conversion Rate
Post Purchase: Sentiment and Level of User generated content.
6 Persona: What are the target components that should be included? What is a persona used for in social strategy & execution? (10 points)
The target components are the insights gathered through Focus Groups...
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