Partnership proposal for Basketball Jam: A Game for All
From Client: My non-profit: Good Sports My sport organization: Rio Grande Valley Vipers Don't worry about my partners, just do my part well. The relative course is Communication and PR in Sport. Thanks.
Requirement:
Your non-profit is looking to expand its visibility and increase brand awareness, so the Executive Director has asked your team to craft TWO partnership proposals with sport/recreation organizations. Your duo will target the sport/recreation organizations that you and your partner have been following throughout the semester.
You could develop ideas for a public relations campaign (Ch. 3) or suggest a CSR program (Ch. 12) involving the new partners. Each proposal must clearly define how the partnership will connect back to the mission statements and goals of both the non-profit and the sport/recreation organization. Proposals should be developed from an integrated communications lens.
As a non-profit, you don't have any money to offer for potential campaigns or activities, but you can offer other assets such as, partner recognition on communication platforms (i.e. logo on website, amplify the partnership on social media channels/podcasts/videos, in newsletters, at conferences/meetings, etc.) or VIP access to special events (i.e. galas, think tanks, thought leadership forums, etc.).
In each proposal, address the following:
OVERVIEW
What are the goals/objectives of the partnership?
By partnering with the non-profit, how will the sport/recreation organization better align with its mission or achieve its goals?
What other benefits will this partnership provide for the sport/recreation organization? (Consider: How will this partnership enhance the sport/recreation organization's image? How will it help grow the game? How will it improve their bottom line? Enhance the community?) (Chp. 12)
What type of impact will this CSR program/PR campaign leave on the non-profit?
Overall, how does the partnership fulfill the characteristics of an effective CSR program (Chp. 12) or PR campaign (Chp. 3)?
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