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Management Course: Management (Coursework Sample)

Your career plan should be written in 4 to 6 typewritten pages (in either single or double space format). ASSIGNMENT First: State the industry in which you wish to develop a career. **Hint: Business is not an industry. Marketing is not an industry. Management is not an industry. Be sure to define as clearly as possible the industry you are interested in. Sometimes just stating the industry is not enough. For example, if you are planning a career in the Health Care Industry, please state whether you plan to be a physician, nurse, pharmaceutical representative, hospital administrator, etc. If you are planning on teaching – at what grade level? What subject(s). If you want to be a consultant, do you know for which industry? What type of consultant?** Next: Answer the questions in the following three sections. Answer the questions one at a time – do not just write one long essay. SECTION 1: Self-Assessment 1. What skills, knowledge, attitudes, and/or aptitudes do I have which will contribute to success in this career? 2. Do I have any weaknesses that may limit my success in this career? **Hint: Be brutally honest. Think outside the box – go beyond academics. None of you have all of the education you will need. SECTION 2: Opportunities in my chosen field 1. Are there a lot of people wanting careers in this field? (Why?) 2. What will happen to jobs in this field in the future? (For example, think about these issues: Is this a growing or a shrinking career path?) 3. How do I compare to other candidates for the job I want? (i.e., Do I stand out from the crowd? Why?) **Hint: Don't just make assumptions. Actually try to find out and use facts to support your answers. SECTION 3: Career Plans (as of now!) 1. What are my short term (1-3 year) career goals? 2. What are my intermediate (3-5 year) goals? 3. What are my long term (5-10 year) goals? **Hint: Some of these goals may derive from your answers about your strengths, weaknesses and comparability to others in the market for this job. If you have identified weaknesses, this might be a good time to think about how and when you will eliminate them or turn them into assets. When actually doing career planning there are two more steps to this process. You do not need to address these. I am merely including them for your future use. Section 4: Implement your plan. Section 5: Revise your plan as necessary. This includes monitoring your progress, asking for feedback on your progress from others, comparing your results to your planned objectives, then revising your plan as necessary. Remember: The business environment is changing rapidly. The concepts involved in strategic management of companies are also valuable in planning your career strategy. Scan your environment. Be aware of challenges to your chosen career path. Plan to acquire new knowledge and skills as the environment changes. Be aware of the effect that the economic, legal and social environments may have on your career choices. Mostly: Remember that a career plan is not something you do once and then store it in a laptop/ cloud somewhere. Okay, so it might be, but it sure won't be effective if used that way! I would like one or two sources from chapters 4 or 5 in the book "Management, by RICHARD L. DAFT, NINTH EDITION", and one or two outside sources. source..
The industry in which I wish to work is Advertising and Public Relations (PR), that career path covers a wide range of functions from the inner spectrum that encompass the technical sphere of market research, to the very creative brand or product conception, the promotion aspect, media relations, direct marketing, reputation management, sponsorship, public affairs and matters related to corporate – social – responsibilities. Equally integral are the digital roles that embody design and production.
I wish to outline the soft skills that I am endowed with that I believe would come in handy as far as this industry is concerned. I consider myself proficient in the necessary key skill areas namely being good with people, having the relevant communication skills, I have the ability to sympathize, I am quite creative, and possess the necessary sales skills. Being the energetic and self motivated person that I am, and with my excellent interpersonal skills and a proven track record of a persuasive touch, I consider myself well disposed to be in a good position to thrive in this career path.
The competition in this industry is so intense; I wish to have the people who have the necessary competence and the skills but the main drawback from this is that, on a personal level, I get a bit impatient with people who are weaklings and mediocre, that may be my only undoing. Opportunities in this industry are many around the world- large advertising, marketing agencies for direct marketing and those that are for service agencies by design. In the UK, there were 368 Institute of Practitioners in Advertising (IPA) members agencies employing an estimated 28,843 people, on the other hand, the Chartered Institute of Public Practitioners (CIPR) estimates that 50,000 people are working directly in various PR roles. In addition, the Chartered Institute of Marketing (CIM) released a figure of the number of professionals in marketing to be 500,000 in the UK (Tyagi, & Kumar, 38). These figure on the capacity and magnanimity of the industry are constant the world over, an indication that I am likely to have a soft landing in the job market.
I wish to position myself to have a leaning towards the global market, and getting started internationally will necessitate that I opt for partnership with a company in a host country. A joint venture attached to the laid down infrastructure would come in handy. It is becoming a custom as a rule in international business where one seeks a company in the country that you target which will be willing to take a stake in the perils and cost with a joint clear objective of exploring a new product, develop processing infrastructure and create a distribution channel. This model of doing business in the global market has proven to be not only cheap and efficient, but also easier to start (Daft, 94).
The future prospects and trends of a career in Advertising and PR...
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