Individual Article #1. Business & Marketing Coursework

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Individual Article
Summary
The article Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing by Julie Irwin offers details of how ethical consumerism could still be revived. Irwin offers details of how those opposed to ethical consumerism like to say how companies and brands seeking to do the right thing often end up with low profits. Additionally, this group also seems to believe that people have a stable utility structure which is often expressed in purchasing. These two reasons, therefore, seem to deter or prevent ethical consumerism from happening as it should. However, Irwin notes that while it may be true that brands and companies may not make as much money as they may want while promoting ethical consumerism, the eventual change in the world would be enormous. She also expresses concerns over consumers giving up on their roles. However, as she further indicates, people do not have ...