Persuasive Strategies: Rhetorical Analysis Of “Want It All” Ad By Nike
Rhetorical Analysis Essay Guidelines
Task: Write at least a 1000-word essay that analyzes the persuasive strategies used in one of the assigned infomercials on UBlearns. Do not just summarize and give your opinion about the infomercial. Thoroughly analyze the strategies and provide plenty of appropriate examples and detail to support your analysis. Certainly, focus on logos, ethos, and pathos in your essay, but also consider other strategies as well. (tone, diction, visual images…) Use appropriate format and structure fully analyze your infomercial. A good example of this type of essay is Match.com on pages 138-139 in the textbook.
Requirements:
1) Submit your notes on the strategies used in the infomercial. Must be very detailed to get full credit.
2) Submit a formal, typed outline with both the first and final drafts.
3) Begin your essay with a hook.
4) Include a clear thesis statement, transitions, topic sentences, and several body paragraphs.
6) Attach the rubric posted under the Rhetorical Essay link.
Format:
1) Heading: In the upper left-hand corner of the first page, list your name, your instructor's name, the course/section, and the date. Again, be sure to use double-spaced text.
2) Title: Include an appropriate title for your essay. This should be a phrase, not a complete sentence. Capitalize necessary words in the title.
3) Spacing/Margins: Your essay should be double-spaced with 1-inch margins on the top, bottom, left, and right of the paper.
4) Paper: - Print should only be on one side of each page of your essay. Do not print double-sided. Also, make sure that you staple your essay in the upper left-hand corner.
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