Market Analysis And Marketing Plan Business & Marketing Coursework

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Introduction
Globally, the demand and market for Plexiglas have been flourishing, especially during this period of COVID-19 pandemic. The increased need for social distancing and protection has turned Plexiglas to a hot item in the market. Nevertheless, Plexiglas has a variety of uses, including eyewear lenses, light and instrument casings in cars, making appliances, making bathtubs, windows, signs, screens, furniture, to mention a few.
Audience
With many business outlets such as retail stalls, restaurants, salons, casinos struggling to reopen safely during this pandemic, installing protective barriers that prevent employees and customers from the virus has become supreme. I will target this market in the short-term. In the long-run, I will focus on the furniture and the design industry. Plexiglas is widely used in various furniture applications, including standalone pieces to walls and everything in between. Due to its optical clearness, weather-resistant, durability, ease of fabrication, and thermoformed, Plexiglas is ideal for trophies and plaques. Typically, it can be easily cut, etched, allowing for all design and creativity to adequately capture the unique nature of a recipient's achievement.
Industry type
The adaptable, lightweight, and highly weather-resistant nature of Plexiglas makes it effective for creative furniture designs, attractive furnishings and partition. The Plexiglas silky acrylic sheet delivers outstanding diffusion features combined as well as tremendous light transmission. Plexiglas is soft and has an elusive texture that allows it to be fabricated and thermoformed while retaining its beautiful aesthetics.
Further, due to its durability, lightweight, and availa...