How Planning and Goal Setting is Important in Selling Senior Living Communities

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How Planning and Goal Setting is Important in Selling Senior Living Communities
Having a plan and setting goals ensures that there is a clear structure in selling senior living communities. An effective plan and set clear goals also allow one to track the return on investment (ROI). ROI tracking is critical in identifying the areas where one should invest more efforts and departments that require improvement and respond to the changing needs of senior living communities (BusinessWire). For instance, planning to have brand ambassadors as a marketing initiative is one way of getting residents into senior living communities. This strategy may take the form of testimonial videos or online reviews. Having a plan to ask residents to do online reviews or including a testimonial video on the landing page of a website is a great way of attracting senior residents. Other programs that should be part of the plan include traditional marketing and resident referral programs that will effectively sell senior living communities. Since baby boomers largely use traditional marketing channels, planning to include pamphlets...