Priming. Article Review. Psychology Research Coursework

Article Review
Author Name
Institution Affiliation
According to John A. Bargh, Mark Chen, and Lara Burrows, priming is a technique that helps determine one’s reaction or response to a particular stimulus, without any intention or proper guidance. For instance, the word “nurse” comes quickly to our minds when we read, listen or speak the word “doctor.” Priming can be conceptual, semantic or perceptual, depending on the mental capabilities and skills of an individual (Bargh et al. 1996). The research also indicates that responses of different individuals to the same situation or stimulus can be different. For example, some people may love the Black color, while others are likely to consider it bad. Priming works best in a situation where two different stimuli have been presented. For example, if there are two groups of people whose common sense has to be checked, then visual clues should be given to one of those groups, and the second group of individuals should be given verbal clues. On the basis of information provided to them, it is possible to determine which group or individual speaks of their mind in a better way. For instance, the first group that was provided with visual clues is likely to evaluate things better than the second group because they have seen the situation personally and can get their responses recorded comprehensively.
Priming also occurs between two or more moralities, and between semantically related words such as “nurse,” “pharmacist,” and “doctor.” In fact, some of the words and phrases are closely linked to one another; this means if one word is spoken, read or listened, a range of similar words may come to an individual’s mind instantly. John A. Bargh, Mark Chen, and Lara Burrows think that the best and traditional rationale for studying attitudes and behaviors of people is faith. Sometimes it happens that some individuals react to a particular situation politely, meaning they do not develop negativity instantly and instead try to evaluate the situation before getting their responses recorded as they think that reacting positively to every situation can strengthen their belief in God. Thus, they take almost all negative things lightly and humbly and try to come up with the solution to every problem. On the other hand, there can be another group of individuals whose behavior or attitude is likely to be negative since their faith in God is weak. It means they get worried and show concerns whenever they come across an uncertain situation.
Moving on, researchers state that behavioral responses are mostly associated with situational features (Bargh et al. 1996). The society we live in offers a lot of pleasures, but at the same time, we are given many challenges and problems, and this is where our behavioral responses are checked for being positive or negative. Social behavior can encompass any behavior or attitude in which one member of society affects others. For example, if a person does not communicate with people around him, hesitates to share his ideas and opinions or is unable to speak of his mind, then his behavior may leave an ever-lasting impression on the people around him. Thus, it can be said that the social behavior ...