Public Service Announcement on Bullying

PSA Concept Paper on Bullying
Student Name
Department, University
Course Code: Course Name
Professor’s Name
Due Date
PSA Concept Paper on Bullying
Goal:
This PSA aims to prevent bullying in communities and schools in the United States (U.S.). The bullying phenomenon is experienced extensively by learners across developmental periods, demographic groups, and geographies. I will need to lead the change by instituting a culture of embracing diversity among students. The PSA would mitigate and prevent physical bullying, cyberbullying, as well as other forms of digital abuse by educating the students and community members on the need to celebrate and embrace their differences and thus create more sustainable communities. The action I would want to take with the students and community members is to create educational programs that would challenge the participants to demonstrate high levels of admirable behaviors and any behaviors that create a hostile learning environment. The PSA demonstrates a commitment to ensuring students learn within a safe, supportive environment without fear. In other words, the PSA constitutes an attempt to prevent bullying and ensure that parents and students are assured they would receive support via a constructive and constituent school response, primarily if it does occur.
Name of the Organization:
My organization is Stomp Out Bullying, a leading national not-for-profit committed to transforming students’ culture. It is an organization dedicated to reducing and preventing different types of bullying, creating awareness against homophobia, racism, hatred, LGBTQIA+ discrimination, and curbing violence in learning institutions, online, and communities across the nation. The organization promotes diversity, inclusion, civility, equality, and equity. It designs and implements practical solutions to different types of bullying and educates teens and children virtually and in school. It is an organization committed to assisting those at risk of suicide and in need. It also creates awareness via school peer mentoring plans, social media campaigns, and public service announcements by notable celebrities (Stomp Out Bullying, 2022).
Audience:
The audience for this PSA primarily includes students between 12-18 years who are more likely to experience different types of bullying in school environments. It recognizes that students who attend learning institutions might feel compelled to participate in bullying behaviors or remain afraid of being bullying victims. This distracts them from central activities within the school and makes learning challenging. It would also be necessary to include students’ parents to assure them of constructive and consistent school responses in the context of bullying. The audience also includes school staff, who play a central role in taking action against bullying in learning environments.
Research Summary:
Bullying is a major health issue with diverse social-emotional and physical implications for children a...