Communication Coursework: Gerbner’s Cultivation Theory

Communication: Gerbner’s Cultivation Theory
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Communication: Gerbner’s Cultivation Theory
Porter, W.J. (2014). A critical analysis of cultivation theory. Journal of Communication, 64(6):1015-1036
The article is useful in explaining Gerbner’s cultivation theory as it provides a critical analysis of the three concepts that are revealed through the literature on “cultivation”: the author’s macrosystem explanation of the processes and effects of mass media, the operational practices that seek to relate exposure to television and a number of cultivation indicators, and an exploration of the influence of media where scholars alienate themselves from the boundaries and concepts of Gerbner.
Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation Theory and Research. Cambridge: Cambridge University Press
This book’s authors advance the scientific debate on the criticisms that emerge from Gerbner’s concepts on cultivation and offer thorough empirical and conceptual responses to such criticisms by proposing that cultivation theory proffers a valuable and unique perspective on the role played by television in the social life in the 20th century.
Lett, M.D., Dipietro, A.L., & Johnson, D.I. (2004). Examining effects of television news violence on college students through cultivation theory. Communication Research reports, 21(1):39-46
This scholarly article highlights the relationship between viewing television news on 9/11 attack and the personal relationsh...