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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
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Total cost:
$ 23.33
Topic:

White Board Selling for Swatch X Omega Moonswatch

Coursework Instructions:

Please refer to the previous assignment for this the product i chose is the. moonswatch swatchxomega
You have just been promoted to the job of Manager of Sales Enablement at your company. As your first assignment, the VP of Sales has asked you to create a video for the salesforce that demonstrates whiteboard selling. The video should teach salespeople how to sell a product or a service of your own choosing using whiteboarding techniques.
Propose a course-relevant topic. Topics are not assigned so that you can be creative and focus on a product or service that is of interest to you. You should feel free to meet with the professor to discuss ideas before formally proposing a focal product or service. Refer to chapter 18, Choosing the Right Topic for Your Whiteboard.
In order to complete this assignment, you will be organized in trios where one student will act as the "customer", and another student (you) will present the product or service, manage objections and answer questions from the "customer". The third student will videotape your whiteboard session that you will upload to this assignment. Upload the video here.
In order to create a realistic and compelling scenario, you must develop the story of your product or service. Remember that when you use a whiteboard, you put data and ideas in your own words. This will make the information more interesting and help the customer understand it more completely. What is the point of the Sales Process where the whiteboard technique will be used? Be sure to include a description of the product or service, and its FFBs (Features, Functions, Benefits) and differentiation, using course concepts and tools from other courses you have taken during your degree program.
to do: A 2-4 page document that summarizes the key points, structure, flow and content of your whiteboard presentation. Consider this document as the storyboard for your video.
please rfer to the file "business del mio" as a reference to understand the structure of the paper

Coursework Sample Content Preview:

Watch board Selling for Swatch X Omega Moonswatch
Your Name
Subject and Section
Professor’s Name
March 20, 2023
Product/service name: Swatch X Omega Moonswatch
Product/service description: The SwatchxOmega Moonswatch is a limited edition watch created by the Swiss watchmakers Swatch and Omega. It features a unique design inspired by NASA's Apollo 11 mission, which first landed humans on the moon in 1969. The watch has a black dial with a 60-second subdial at 9 o'clock and a small seconds subdial at 6 o'clock (Swatch.com, n.d.). It also features a moon phase display at 12 o'clock, accurately depicting the moon's current phase.
Target client: The target client for the SwatchxOmega Moonswatch is likely to be collectors of high-end and luxury watches, as well as space enthusiasts and those interested in historical events such as the Apollo 11 mission. More particularly, the clients for this product are those who are collectors of the "finest, most accurate mechanical [quartz] timepieces" (Benedictus, 2022).
Top 3 sales challenges for this product or service:
1 Competition: The luxury watch market is highly competitive, with numerous brands vying for the attention and wallet of high-end buyers. The SwatchxOmega Moonswatch may face competition from other limited-edition watches and established luxury watch brands with a strong reputation and market segment, including Rolex, Omega, and Patek Philippe (ADroitMarketResearch.com, 2021).
2 Personalization: Many luxury watch buyers seek out products that are unique or personalized in some way. While the SwatchxOmega Moonswatch is a limited-edition design, it may offer a different level of personalization than some buyers desire, such as the ability to customize the watch face or choose from various materials and colors—nonetheless, this sales challenge.
3 Cultural Preferences: Different cultures may have varying preferences and attitudes towards luxury watches, which can impact the sales of the SwatchxOmega Moonswatch in different markets. For example, some cultures may emphasize traditional design and craftsmanship, while others may prioritize technology and innovation. Understanding these cultural preferences and tailoring marketing efforts accordingly can be challenging (Kapferer, 2012).
Introduction:
The SwatchxOmega Moonswatch is a limited edition luxury watch designed to appeal to collectors of high-end watches, space enthusiasts, and those interested in historical events such as the Apollo 11 mission. As the Manager of Sales Enablement, I have created a video that teaches salespeople how to use whiteboarding techniques to sell this product effectively. In this document, I will summarize the whiteboard presentation's key points, structure, flow, and content.
Point of the Sales Process:
The whiteboard technique will be used during the discovery and presentation stages of the sales process. During the discovery stage, the Sales will use the whiteboard to gather information about the customer's needs and preferences. They will then use the whiteboard to present the features and benefits of the SwatchxOmega Moonswatch during the presentation stage.
Features:
The SwatchxOmega Moonswatch features a unique design inspired by NASA's Ap...
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