Course Project II

Course Project Author Name University Name PepsiCo, Inc. is one of the most popular beverage, and snack corporations in the United States, having its headquarters in Purchase, New York City. For quite a long time, PepsiCo has been manufacturing, distributing and marketing beverages, grain-based snacks and plenty of other products. Founded in 1965, the company came into being when Pepsi-Cola Company and Frito-Lay, Inc. merged, and since then it has expanded its network worldwide. As of February 2013, PepsiCo has generated retail sales of over $2 billion apiece, and its products are distributed in nearly 180 countries all over the world. In North America alone, PepsiCo is said to be the biggest and most successful beverage business in terms of net revenues (Muzumdar, 2014). The governance structure of PepsiCo The Board of Directors consists of 9 members, including 5 outside directors. In general, the Board of Directors arranges meetings throughout the month and tries to make wise decisions regarding PepsiCo’s business and marketing strategies, as well as other managerial matters. PepsiCo expects its directors to apply their experiences in management by enhancing the overall performance of the company. In this way, PepsiCo is gaining fame day by day and strengthening its governance from the perspective of sharing information, thereby developing a system that can ensure the soundness of management (Dijk, 2008). The connection between businesses and society Every business, in one way or the other, plays a significant role in shaping the society on the whole. In other words, we can say that businesses are the most powerful tools to create positive changes and bring revolutions. Still, too much dependence on businesses can fuel poverty and inequality rather than solving the problems of society. Thus, there is a strong need to create a balance between how businesses operate and what type of changes they bring to a society. For instance, when a company is selling beverages and high-quality food products at reasonable costs, then we should still compare its eatables and drinks with other similar brands before making a purchase. In a more specific sense, society and businesses have a strong relations...