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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.66
Topic:

Sports Organizations and CRM Solutions

Coursework Instructions:

Directions

There are several types of CRM (Customer Relationship Management)solutions that sports organizations leverage in their operations. Research and explain how organizations leverage CRM in both structuring and leveraging their available and collected data.

Initial/Original Post

 Please post what you view as the appropriate responses to the above prompts. You must justify your answer. Your initial post must be 450-500 words. Your post must have a clear,well-formulated thesis; sentence structure, grammar, punctuation, and spelling count.

Responses to Others

Your response to at least two other classmates' posting must be 100-200 words and should provide an alternative analysis -- not just a "well done" phrase or "I agree." Consider points of agreement, disagreement, assumptions, and value judgments.

 

Coursework Sample Content Preview:


Sports Organizations and CRM Solutions
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Course Number and Name
Instructor’s Name
Date Submitted
Sports Organizations and CRM Solutions
Customer Relationship Management solutions are important in organizations, and the sports industry has adopted the solutions because they help in building and maintaining connections with fans and stakeholders. CRM systems are important as they help in structuring and leveraging data. Sports organizations leverage CRM through aspects as follows.
Engagement of the Fans and Communication
In this aspect, there is data collection whereby sports organizations collect data regarding the fans' preferences, their behaviors, and also information about fan demographics. In data collection, the organizations can include looking at the ticket purchase history, addressing the merchandise preferences, social media interactions, and other aspects connected with the fans.
In engaging with the fans and communication, there is segmentation that happens. The advantage of CRM systems is they categorize

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