Sponsorship and Key Performance Indicators (KPIs)

Sponsorship and KPI
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Sponsorship and KPI
Sponsorship refers to a mutually beneficial relationship between two entities, which might be a club and a business. When it comes to sports, having sponsors significantly helps teams to achieve their objectives and goals. In most cases, successful sponsorship reduces the expenses of a club. For example, clubs are sponsored by businesses that make apparel such that they do not have to spend their finances to purchase uniforms. The paper focuses on what makes an organization successful from the eyes of a sponsor and the primary key performance indicators (KPIs) that can be used to track the success of a sponsorship.
For sports organizations to be ready and succeed for a sponsorship from the eyes of a sponsor, they have to prepare themselves adequately. In particular, the club must have an outstanding performance or rather show significant improvement. Sponsors want to be associated with clubs that are organized and performing well so that they can build their brand and market their products and services