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Business & Marketing
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English (U.S.)
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Module 2 Case Product Distribution Marketing Coursework

Coursework Instructions:

Topic II: The Keystone Pipeline
The case of the Keystone pipeline clearly illustrates the centrality of logistics in daily life. Pipelines, trains and trucks are everywhere, but are usually ignored until there's some sort of stoppage (e.g., a drivers' strike) or a major disaster, such as a derailment resulting in a dangerous spill.
The Keystone pipeline, championed by business and opposed by environmentalists, would move millions of tons of thick, sludgy oil from the tar sands of northern Canada to the American Gulf Coast. At the time of this writing, the Congress has approved it, but the President has promised to veto it. Strong partisan feelings dominate the discussion.
For this assignment, you should read the additional sources, plus anything else you can find on both sides of the issue, and state your case either for or against the pipeline. The most important logistical factors are cost and safety. The most important environmental factors are oil production from tar sands, which is a polluting activity, and the global-warming implications of having another major source of inexpensive petroleum.
By the time you read this topic, the issue may be resolved, and the pipeline either cancelled or under construction. If that's the case, then please discuss the resolution, detailing the factors that entered into the decision. You should also explain why you think the decision was either right or wrong, and whether you believe it ought to be reversed. (Government decisions are sometimes wrong, and can be reversed.)
As always, we're looking for close, logical argumentation, backed up with citations and references. Strong opinions are permitted, even encouraged – but they must be supported.

Coursework Sample Content Preview:

The Keystone Pipeline
Student’s name
Institutional Affiliation
The Keystone Pipeline
Statistics have indicated that most of the construction and transportation companies in America are operating at half of their capacities. This implies that more than 2 million construction and transportation workers are unemployed. So when private companies suggest projects that might create more than 100,000 jobs, union representatives prick their ears due to this news. When the Keystone Pipeline project was initiated, the proponents claimed that it will “pave a path to better days and raise the standard of living for working men and women in the construction, manufacturing, and transportation industries. It will enable American workers to get back to the task of strengthening their families as well as communities.”
When the project was suggested, the former president of the United States of America, Barrack Obama, rejected it citing several negative economic and environmental effects. During his presidential campaigns for the last general elections in the United States, Donald Trump promised to revive the project when he assumes office. To keep his promise, President Donald Trump has signed several executive orders to revive the project that was rejected by Obama. Although it was rejected, seven year later still, the Keystone Pipeline remains to be a good idea for the American and Canadian people.
During the Obama regime, opponents of the project came up with several false myths that made Obama to reject the bill. Proponents and the involved stakeholders from the relevant sectors and field claimed that it will spur the creation of several jobs while the opponents refuted the claims arguing that the number of jobs were exaggerated and it will only create “a handful” of permanent jobs (Smith, 2014). This is not the case, the southern side that did not require an approval for the president to build the pipeline went ahead to construct the project. Statistics indicate that it has created more than 5000 permanent construction jobs (Davenport, 2014). This indicates how efficient the project will be. Having more labor output generates more wealth and values. It also enables the American people to be active and productive in other areas of the economy. The pipeline has boosted the economies of Oklahoma and Texas states resulting...
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