Sign In
Not register? Register Now!
Essay Available:
Pages:
7 pages/≈1925 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 36.29
Topic:

Plan for a New College Bowl Game: Nike Bowl

Coursework Instructions:

EVENT BID ASSIGNMENT INSTRUCTIONS
OVERVIEW
As if there are not enough college bowl games already, you are going to add one more! Your assignment is to make a plan for a new bowl game
INSTRUCTIONS
Your assignment should include the following elements:
 Title page with your name, course, and the name of the new bowl game and location
 Abstract: a one paragraph summary of your project.
 Site Selection (you may not choose a location/stadium that has more than one college bowl game already)
o Key features of the community
 Describe the population, environment, climate etc.
o Activities in the area
 Hospitality (# hotels rooms in the area)
 Entertainment & amusement options in the area
o Stadium/Field
 Name and key features/amenities of the stadium
 Usable space for additional activities surrounding the event (fan zones, etc.)
 Marketing & Finance
o Develop two sponsorship plans/packages (for each include what price are you charging for sponsorship package and what value are you creating for the sponsors)
 Naming rights partnership (select an appropriate naming rights partner)
 Secondary corporate sponsorship level for non-naming rights corporate partners (no need to select sponsors)
o Ticket pricing
 Describe the various levels of tickets
 Organization
o Date and time for the game (use the upcoming/current bowl season)
o Schedule of events for teams (what organized events happen each day for the teams and fans? At least 5 days)
 Reference page (in Current APA format)
Be realistic and position your event accordingly, but have fun with this project! There is plenty  of room for your own creativity.
Format: The project must be submitted in 12-inch font, double-spaced with 1-inch margins. The title page, abstract, and reference list must be on their own separate pages and are not considered in the page count. The body of the paper should be 5-6 pages and must follow current APA
SMGT 302
Page 2 of 2
guidelines. Sources in the Reference list should also be referred to in the body of the paper using current APA style. See the library website for more information on citing sources using APA style.
While you are encouraged to use as much reference material as possible to find your information, the entire written project must be your own work. Severe penalties will be enforced for plagiarizing information which includes cutting and pasting, copying from internet sources, or failing to cite your sources. All information used (articles, websites, etc.) should be referenced using APA format.

Coursework Sample Content Preview:

Nike College Bowl Game
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Nike College Bowl Game
1 Abstract
The prime purpose of college bowl games is to uplift young players’ sportsmanship and courage and provide a juvenile entertainment source to fans (Williams, 2006). This project aims to create a plan for introducing a new college bowl game in New Orleans, i-e. Nike Bowl. As a few college bowl game options are available for different college football teams to participate, adding this new bowl game will undoubtedly appeal to the participants and the audience. The event will have two sponsorship plans by the USA’s two biggest sports retail companies, i-e. Nike and Adidas.
2 Site Selection
When selecting a site for the new college bowl game, it is essential to consider the location, accessibility, and amenities of the venue (Smith & Smith, 2008). The area should be easily accessible for fans and teams, and the platform should have enough seating capacity to accommodate a large crowd. Additionally, the platform should have the necessary amenities such as parking, concessions, and restrooms. Considering these factors, Caesars Superdome will be the most appropriate location for conducting Nike Bowl. The stadium has already been hosting several similar events and caters to the Sugar Bowl events. As Caesars Superdome is located in the central business district of New Orleans, the maximum number of bowl fans will be able to reach there.
1 Key Features of the Community
Population: The population of New Orleans stands at around 376000, and most of them are young and thus very interested in a new college bowl game.
Environment: The community’s atmosphere in the area has a strong college football tradition, so it may be more likely to support a new addition to the college bowl game.
Climate: As the bowl season stands between January and December, the season is cold and welcoming for the local populace to attract to college bowl games.
Transportation: The accessibility of the community and the availability of transportation infrastructure is also essential to consider, as they can affect the ease of travel for fans, teams, and other stakeholders. The bowl game field is located in the middle of the city district center and, thus, has several transportation options to facilitate fans during the game days.
2 Activities in the Area
When planning a new college bowl game, it is convenient to consider the activities in the area. These options in the area can help enhance the overall game-day experience for fans, teams, and other stakeholders and make the community more attractive for future events (Williams, 2006). It is essential to research the area where the bowl game will be hosted to understand the available options for entertainment and hospitality and how they may impact the success of the bowl game.
* Hospitality: A higher number of hotel rooms in the area may make it more convenient for fans and teams to attend the game. There are extensive options of luxury and non-luxury accommodations for catering fans.
* Entertainment & Amusement options in the area: The availability of entertainment and amusemen...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Coursework Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now