Instructions
You are your own brand just like Nike or Adidas, and are like no other. What sets you apart? What makes people want to interact with you? do business with you? hire you? Personal Branding is vital in today’s business environment where it’s critical to craft and establish your brand in order to remain competitive. As such, you’ll be developing your own Personal Branding Action Plan for Assignment One. Using the template provided (or by creating a video if you’d prefer), you will complete the following sections:
I. List 3-4 Keywords that you would use to describe yourself. Ex. Digital Marketer, Entrepreneur, Advocate, IT Expert, Student, Consultant, etc. Use 1-2 adjectives before each noun. a. Keyword 1:
b. Keyword 2:
c. Keyword 3:
d. Keyword 4:
II. Identify your area(s) of passion and values? Your passion is a subject or topic that you feel strongly about, or are an authority in. Your values are the principles that you hold yourself to, or things that you hold in high regard. a. Passion(s):
b. Value(s):
III. Identify your value proposition? This is one sentence that describes what you have that sets you apart from others (experience, skills, expertise, qualities). Your value proposition identifies who you are, what you do and the value you bring to those you interact with. a. Value Proposition:
IV. List 3 Personal Branding/Networking Goals (i.e. Set up your LinkedIn profile, begin blogging, develop a thought leadership presence, start or join a networking group, complete a certification, etc.) This will differ for all of you depending on where you are at with your business or professional goals. No matter what, you can benefit from this process. a. Goal 1:
b. Goal 2:
c. Goal 3:
V. Create a 5-7 sentence elevator pitch that you can use when you meet someone new. This is just a quick summary of your skills, expertise and what you hope to accomplish. Be sure to pitch or require something even if it’s only “here is my card. Can I contact you?” Look to your value proposition, passion, values and keywords for clues. You can find some excellent examples of Elevator Pitches here:
https://blog(dot)hubspot(dot)com/sales/elevator-pitch-examples Elevator Pitch Examples
https://www(dot)thebalancesmb(dot)com/how-to-write-an-elevator-pitch-2951690 Article: 6 Steps for Writing a Powerful Elevator Pitch (Pitch One’s Self)
https://youtu(dot)be/Lb0Yz_5ZYzI Video: How To Create Your 30 Second Elevator Pitch! | The Intern Queen (Lauren Berger) https://youtu(dot)be/phyU2BThK4Q Message Map: How To Pitch Anything In 15 Seconds | Forbes (Carmine Gallo)
a. Elevator Pitch:
This plan can help you no matter what your level of experience and expertise so take advantage.
Formatting Requirements for this assignment are as follows:
• Typed in a Word document using the provided Template using font size 12
• References can be included if applicable in the form of a reference page (APA format suggested)
• Your Personal Branding Action Plan should be no more than 3 pages in length

KEY WORDS

List 3-4 Keywords that you would use to describe yourself. Ex. Digital Marketer, Adult Care Entrepreneur, Student Admissions Advocate, IT Software Expert, Digital Entrepreneur Graduate Student, Social Media Advertising Consultant, etc. Be sure to use 1-3 ADJECTIVES before each noun.

1. Keyword 1:


2. Keyword 2:


3. Keyword 3:


4. Keyword 4:

PASSION(S) & VALUE(S)

Identify your area(s) of passion and values.  Your passion is a subject or topic that you feel strongly about, or are an authority in. Your values are the principles that you hold yourself to, or things that you hold in high regard.

1. Passion(s):


2. Value(s):

VALUE PROPOSITION
                Identify your value proposition. This is ONE SENTENCE that describes what you have that sets you apart               from others (experience, skills, expertise, qualities). Your value proposition identifies who you are, what you                do and the value you bring to those you interact with.

1. Value Proposition:

PERSONAL BRANDING/NETWORKING GOALS

List 3 Personal Branding/Networking Goals (i.e. Set up your LinkedIn profile, begin blogging, develop a thought leadership presence, start or join a networking group, complete a certification, etc.)

1. Goal 1:


2. Goal 2:


3. Goal 3:

ELEVATOR PITCH

Create a 5-7 sentence elevator pitch that you can use when you meet someone new.  This is just a quick summary of your skills, expertise and what you hope to accomplish. Look to your value proposition, passion, values and keywords for clues. Be sure to pitch or require something, even if it’s only “here is my card, may I contact you?” You can find some excellent examples of Elevator Pitches here:

https://blog.hubspot.com/sales/elevator-pitch-examples Elevator Pitch Examples

https://www.thebalancesmb.com/how-to-write-an-elevator-pitch-2951690 Article: 6 Steps for Writing a Powerful Elevator Pitch (Pitch One’s Self)

https://youtu.be/Lb0Yz_5ZYzI  Video: How To Create Your 30 Second Elevator Pitch! | The Intern Queen (Lauren Berger)
https://youtu.be/phyU2BThK4Q   Message Map: How To Pitch Anything In 15 Seconds | Forbes (Carmine Gallo)

1. Elevator Pitch:

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.