MGT599 MOD3 Discussion Week 2: General Mills Strategic

MGT599_MOD3_DISCUSSION_WEEK 2
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MGT599_MOD3_DISCUSSION_WEEK 2
General Mills Grand Strategy Selection Matrix
In consideration of the present competitiveness in the market, it is essential for organization to consider conducting analysis and review of some of the related issues in the market, an aspect that denotes the development of a long term strategy aimed at achieving sustainability in an organization. The continuous growth and evaluation of an organizations successful products requires strategic management, an element that is implemented through the inclusion of the Grand Strategy Matrix (Iansiti & Levien, 2004). The Grand Strategy Selection Matrix can be established as an approach that diverses alternative strategies, an aspect that depicts the need to subdivide organizations lying under this approach into four quadrants. Suitable strategies are therefore applied within each quadrant directed towards achieving a competitive position and growth within a market.
As provided within the four-quadrant matrix, General Mills has the capacity to develop ...