The Effects of Branding and Product Development on Consumer Behavior

The Effects of Branding and Product Development on Customer Behavior
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The Effects of Branding and Product Development on Customer Behavior
Relationship marketing can be understood as an aspect of client relationship administration that emphasizes customer loyalty and long-term client engagement rather than establishing short-term customer goals such as individual sales and customer attainment. (Johanesová & Vaňová, 2020). Relationship marketing aims to establish strong customer loyalty, long-term relations, and increase client involvement to win customer retention. Relationship marketing could fit into the mission for any particular product within the organizational plan in its entirety by enhancing free mouth-to-mouth marketing advertisement geared at attracting and satisfying customers’ needs for the company products as well as creating value for the business firm. Relationship marketing will promote effective communication between customers and sellers (Johanesová & Vaňová, 2020). Once their needs are satisfied, the client will likely return to make more purchases from the firm. This will assist in realizing the company mission of profit maximization as well as establishing a long-term relationship with customers...