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APA
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Business & Marketing
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English (U.S.)
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Marketing Plan Distribution Channels

Coursework Instructions:

As the plan progresses it is time to address each element in a greater degree of detail. In order to encourage that, your analysis this week is limited to just one of the two elements that are being covered in the reading. Both of the elements are important, and you will learn from the Weekly Assignment that they do work together, so the purpose of making a choice here is not to diminish the value of either one.
Decide which marketing element, distribution or promotion, that is more important to the success of your product or service during its introduction and growth phase. Address your selected element using the appropriate set of guidelines below. Please contact me if you have any question about which element to select.( my product is beat by Dre speaker).
Distribution Assignment (Chapter 12)
1. Design, explain, and justify your distribution channel choice(s) using the information in the Channel Design sections of the chapter.
2. Define your strategy as intensive, exclusive, or selective and explain your choice.
3. Measure and evaluate your channel choice(s) using the objectives listed in the table on Week 5 - Distribution Channels.
Promotional Assignment (Chapter 13)
1. Make and explain your advertising decisions using the guidelines in the chapter. You are not required to directly address the budgeting issue in this assignment, but your choices must be reasonable. For example, a local food delivery business cannot afford a network 6 pm news show ad and a nutritional advice website cannot expect to show up in Google results above the Mayo Clinic.
2. Develop and explain your creative strategy for ads.
3. Make and explain personal selling decisions if applicable. Again, budgeting is not required but the reasonable rule applies.
4. Make and explain your sales promotion decisions. This will be a critical area for those of you marketing local businesses and/or new products/services.

Coursework Sample Content Preview:
Marketing Distribution Channels
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Marketing distribution channels
The integration of distribution channels serves as a link between producers and potential customers (Yun et al., 2019). The distribution marketing segment smoothens the flow of products by bridging the gap between production and consumption. Beats by Dre speakers offer a high-quality music experience, which creates a great demand for necessitates functional and efficient distribution channels. Selling the speakers at the manufacturing company shops is a direct-distribution channel and does not require intermediaries to facilitate the services. Another direct channel to make the sales is through mail order. Beats by Dre products largely depend on indirect distribution channels to streamline largescale operations. Wholesalers and retailers constitute the prominent participants in the indirect channel of distribution. The company employs a sole agent to facilitate linking within a particular geographic region.
An intensive distribution strategy is crucial in boosting the brand. Using this strategy entails distributing the speakers from small shops to big stores making the product virtually available everywhere. Using all possible outlets increases supplies and sales-boosting profits. Intensive strategies enable an analysis of market demand; thus, the company can identify well-performing segments (Hosseinpour 2018). Data from the market survey enables proper planning through decisions like cutting down distribution or building brand awareness. However, the speakers come in different versions with technological improvements that incorporate exclusive strategies for high-profit margins for diversified social classes.
Using multiple distribution channels involves several stakeholders that include people and roles; therefore, measuring a distribution channel’s effectiveness is essential for gauging product performance. According to Andrejić and Kilibarda (2016), the parameters that define a suitable medium are productivity and profitability. Setting up meetings with both the marketing and sales team to emphasize its sales objective is an essential metric of measuring channel efficiency. Perfor...
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