Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.83
Topic:

Language Barrier as a Challenge in Global Marketing

Coursework Instructions:

The language barrier can present a huge challenge when going global. One of the funniest and the most embarrassing examples of a "lost-in-translation" ad is Pepsi's "come alive with the Pepsi generation" campaign. When the ad was translated to Chinese, it came out as "Pepsi will bring your ancestors from the grave". There are many other examples out there. Would you like to share one? What should marketing managers do to avoid embarrassing mistakes like these?

Coursework Sample Content Preview:

Global Marketing
Student's Name
University Affiliation
Professor's Name
Course Title
Due Date
Global Marketing
There are numerous cases of lost in translation ads. Translating an advertisement from one language to another may lead to the loss of the original intended meaning and, in some cases, lead to an unintentional offensive meaning. For instance, when KFC first translated the slogan “Finger lickin’ good” into Chinese, it meant something somewhat cannibalistic. The translation in Chinese portrayed the message that “we are going to eat your fingers” (Schooley, 2022). The car manufacturer Mercedes Benz also suffered a similar fate. While introducing the brand to the Chinese Market, they used the brand name “Bensi.” In Chinese, this word translates to “rush to die.” After realizing the mistake, the name was changed to “Benchi,” whi...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to language essays:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now