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Pages:
1 page/β‰ˆ275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
Date:
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$ 5.83
Topic:

Kristi Roger's Assessment of the Advertising Industry

Coursework Instructions:

Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger's assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors? Cite and reference needed. (Please type in Where are our digital ads going?), and it is the first lady Kristi Rogers. Where Are Our Digital Ads Really Going?
View "Where Are Our Digital Ads Really Going?" by Rogers (2014), located on the TED website.
https://www(dot)ted(dot)com/ta

Coursework Sample Content Preview:

Promotion and Advertising
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Promotion and Advertising
Kristi Rodgers believes that the future of advertising mainly lies in the perspective of relevance. Digital advertising will help bring a revolution in the way promotion is done. The most important factor in advertising will be ensuring that ads are represented to the people likely to turn into buying customers. She believes that it will be possible to achieve this milestone of relevance due to the vast amount of data being shared and collected (Rogers, 2014). She argues that with quantitative experts, the mission of achieving relevance will be easier to achieve. She also demonstrates that using quantitative experts helps significantly increase the return on investment.
Considering the hypothesis and results of Kristi Rodgers, marketing managers should aim to hire quantitative experts. With these experts, the...
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