Marketing Logistics and Supply Management Research Paper

Marketing Logistics and Supply Management
Name
Institutional Affiliation
Marketing Logistics and Supply Management
Abstract
There is little knowledge about how internal behaviors can work together and have a positive impact on marketing logistics. Scholars have focused on marketing logistics and productivity but little is done to explain how intrafirm behaviors can affect collaborative marketing integration or the potential benefits of incorporating intrafirm behaviors into marketing logistics. The present study aims to explore the activities that firms should be doing in the internal environment and how those activities affect marketing logistics. The researcher goes ahead to explore the evolution of marketing logistics, its potential benefits for firms that alter intrafirm behaviors, and the potential of intrafirm behaviors in this era of global marketing and supply chain management. The present study explores intrafirm behaviors such as reward systems, cross-functional collaboration, interdepartmental integration, and their impact on the success of the firm at the market level.
Paper Outline
I. Introduction and thesis statement
Madhani (2017) defines logistics as the part of management that plans, implements, and controls efficient and effective delivery of goods and services. In this competitive era, firms are looking for ways to gain a big market share and meet the fluctuating tastes and preferences of their customers. Intrafirm behavior is one of the areas of focus. Competitive businesses align intrafirm logistics to maximize customer satisfaction and enhance productivity.
II. Overview of logistics and supply c...