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Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Drivers for Global Entry: Argentina

Coursework Instructions:

Overview
Over the past two modules, you have explored the fundamentals of global business, such as key drivers for expansion of domestic business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business thus far.
Scenario
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
Turkey
If you would like to use another country for your course project, please reach out to your instructor.
Prompt
In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).
Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses
Specifically, you must address the following rubric criteria:
Country Selection: State the country you have selected to use for your course project.
Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.
Guidelines for Submission
Template: Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to 500-word Word document. Sources should be cited according to APA style.

Coursework Sample Content Preview:
INT 220 Business Brief Template Course Project
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission.
Section One: Drivers for Global Entry
Country Selection
Argentina
Purpose of Global Expansion
Entering an international market, such as Argentina, can offer a range of benefits to our organization. The most obvious benefit is an increase in our cell phone case sales, as our organization will have access to an entirely new customer base and a potential for increased profits. Additionally, entering an international market can help diversify our organization's customer base, reducing reliance on a single market and providing a buffer against fluctuations in any one market. Additionally, a presence in an international market can strengthen our organization's brand recognition and reputation. An international presence can lend our organization greater credibility and global legitimacy, allowing it to compete more effectively with larger, more established competitors.
Business Impacts of Global Business
Global expansion of a domestic organization can have a significant impact on business operations. Strategic planning would need to be adjusted to include the new markets, and marketing efforts would need to be updated to include international markets. Supply-chain management would require additional planning to ensure that the product is able to reach the new markets, and human resources would need to be updated to include different languages and cultural norms. Additionally, the organization would need to consider any additional regulations, taxes, or laws associated with the new markets. In terms of marketing, the organization would need to assess different cultures, languages, and customer preferences to create an effective plan. Supply-chain management would need to adjust to different shipping protocols, customs, and regulations. Human resources would need to be updated to include language fluency and cultural sensitivity training.
Societal Impacts of Global Business
The global expansion of our organization has had a positive impact on society in Argentina. In terms of culture, the organization has created relationships with vendors, suppliers, and customers in the area, leading to a greater appreciation of the culture and customs of the people of Argentina. This has led to more cultural exchange between the organization and the local population, as well as an appreciation of the heritage of...
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