Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery

Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery
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Due Date Table of Contents Executive Summary. 3 Introduction. 4 Business Model 4 Value Proposition. 4 Revenue Model 5 Market Opportunity. 5 Competitive Environment 5 Competitive Advantage. 6 Strategy. 6 Market Research. 6 Product Development and Design. 6 Expansion and Licensing. 6 R&D Expenditure. 7 Employee Recruitment and Training. 7 Budget and Timeline. 7 Financial Analysis. 7 Key Challenges. 8 Pricing Strategy. 8 Expansion. 8 Market Strategy. 8 Conclusion. 9 References. 11
Executive Summary
Artisanal Bakers is an eCommerce bakery specialising in bread and pastries made with flavours and spices from the Mediterranean and Asian regions. The company was founded in 2022 by (John Smith – Substitute with your name). Artisanal Bakers’ value proposition is that it offers a unique range of bread and pastries that are not easily found in mainstream bakeries, adding a homemade feel to its products through a mix of Mediterranean and Asian flavours and spices. The company’s revenue model is based on a subscription-based and non-subscription-based business model, where customers can order bread and pastries on a monthly or daily basis or at their convenience. The market opportunity for Artisanal Bakers is high, as there is a growing demand for speciality bakery products in the United States and Europe. The competitive environment for Artisanal Bakers is tough, as many established bakery chains offer similar products and services. The company’s competitive advantage lies in its unique mix of Mediterranean and Asian flavours and spices, which sets it apart from other bakeries.
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Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery
Introduction
It is irrefutable that food is an important element of cultures worldwide. While this is true, the burgeoning population growth has forced societies to industrialise many aspects of food production and preparation, consequently making the food experience impersonal. Today, one can walk into a grocery store and pick and choose from various food types to put on the dinner table. In addition, the rise of eCommerce has further increased the separation between customers and the people preparing their food. This is where Artisanal Bakers come in. Artisanal Bakers aims to create a community of food enthusiasts to (together) walk through a journey of exploration of baking ideas that bring a homemade-food feeling to the eCommerce food domain. Specifically, Artisanal Bakers will use sourdough recipes infused with flavours and spices from the Mediterranean and Asian regions in its bread and pastries. Artisanal food is distinguished through the techniques that characterise its preparation, including using traditional techniques and ingredients and an infusion of passion and creativity (Lingham et al., 2022). Many studies have shown that people are increasingly valuing local and artisanal food products over industrially produced food products (Leissle, 2017; Lingham et al., 2022; Wolf-Powers et al., 2017). Mor...