Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery

Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery
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Due Date Table of Contents Executive Summary. 3 Introduction. 4 Business Model 4 Value Proposition. 4 Revenue Model 5 Market Opportunity. 5 Competitive Environment 5 Competitive Advantage. 6 Strategy. 6 Market Research. 6 Product Development and Design. 6 Expansion and Licensing. 6 R&D Expenditure. 7 Employee Recruitment and Training. 7 Budget and Timeline. 7 Financial Analysis. 7 Key Challenges. 8 Pricing Strategy. 8 Expansion. 8 Market Strategy. 8 Conclusion. 9 References. 11
Executive Summary
Artisanal Bakers is an eCommerce bakery specialising in bread and pastries made with flavours and spices from the Mediterranean and Asian regions. The company was founded in 2022 by (John Smith – Substitute with your name). Artisanal Bakers’ value proposition is that it offers a unique range of bread and pastries that are not easily found in mainstream bakeries, adding a homemade feel to its products through a mix of Mediterranean and Asian flavours and spices. The company’s revenue model is based on a subscription-based and non-subscription-based business model, where customers can order bread and pastries on a monthly or daily basis or at their convenience. The market opportunity for Artisanal Bakers is high, as there is a growing demand for speciality bakery products in the United States and Europe. The competitive environment for Artisanal Bakers is tough, as many established bakery chains offer similar products and services. The company’s competitive advantage lies in its unique mix of Mediterranean and Asian flavours and spices, which sets it apart from other bakeries.
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Business Model and Market Strategy for Artisanal Bakes – A Specialty Sourdough Bakery
Introduction
It is irrefutable that food is an important element of cultures worldwide. While this is true, the burgeoning population growth has forced societies to industrialise many aspects of food production and preparation, consequently making the food experience impersonal. Today, one can walk into a grocery store and pick and choose from various food types to put on the dinner table. In addition, the rise of eCommerce has further increased the separation between customers and the people preparing their food. This is where Artisanal Bakers come in. Artisanal Bakers aims to create a community of food enthusiasts to (together) walk through a journey of exploration of baking ideas that bring a homemade-food feeling to the eCommerce food domain. Specifically, Artisanal Bakers will use sourdough recipes infused with flavours and spices from the Mediterranean and Asian regions in its bread and pastries. Artisanal food is distinguished through the techniques that characterise its preparation, including using traditional techniques and ingredients and an infusion of passion and creativity (Lingham et al., 2022). Many studies have shown that people are increasingly valuing local and artisanal food products over industrially produced food products (Leissle, 2017; Lingham et al., 2022; Wolf-Powers et al., 2017). Moreover, these foods are healthier than their industrial alternatives as they use fewer preservatives. These qualities indicate that this is an excellent niche.
Business Model
Value Proposition
Artisanal Bakers is an eCommerce bakery specialising in sourdough bread and pastries made with flavours and spices from the Mediterranean and Asian regions. Artisanal Bakers offers a unique range of bread and pastries not easily found in mainstream bakeries through its subscription-based and non-subscription-based business model. The company’s products are inspired by both Mediterranean and Asian flavours and spices, creating a delicious homemade feel to the products. This choice is motivated by many studies that have shown Mediterranean and Asian diets to have many health benefits and to be valued by many people across the world (Batu & Batu, 2018; Cena & Calder, 2020).
Revenue Model
Artisanal Bakers’ revenue model is based on a subscription-based business model. Customers can order bread and pastries on a monthly or daily basis. The company plans to generate revenue through subscriptions and product sales.
Market Opportunity
The market opportunity for Artisanal Bakers is high, as there is a growing demand for speciality bakery products in the United States and Europe (Birch & Bonwick, 2018; Catzeddu, 2019; De Boni et al., 2019). This demand is driven by several factors, including the increasing popularity of healthy and natural foods, the desire for unique and artisanal products, and the trend towards purchasing food online. The company’s target market consists of discerning consumers looking for unique and delicious bread and pastries.
Competitive Environment
The competitive environment for Artisanal Bakers is tough, as many established bakery chains offer similar products and services (Grimsby & Kure, 2019; Hoozée et al., 2020). The key to success for the company will be to offer a unique mix of Mediterranean and Asian flavours and spices that sets it apart from the competition. In addition, the eCommerce strategy that Artisanal Bakers uses is not widely embraced by the competition and thus further sets the company apart (Laudon & Traver, 2021).
Competitive Advantage
The key competitive advantage for Artisanal Bakers is its unique mix of Mediterranean and Asian flavours and spices in its sourdough recipes. This distinguishes the company from other bakery chains, which typically only use one or the other flavour profile in their products (Hoozée et al., 2020). Additionally, Artisanal Bakers plans to source ingredients directly from the producers to ensure high-quality products.
Strategy
Market Research
Artisanal Bakers will conduct market research to understand its products’ target market. This information will help the company determine the necessary ingredients, flavours, and spices for its bread and pastries in different markets.
Product Development and Design
To create unique and delicious bread and pastries, Artisanal Bakers will need to develop innovative products that appeal to a wide range of consumers. Designs for new products will be based on customer feedback and market research findings, necessitating a need for continuous product improvement.
Expansion and Licensing
Artisanal Bakers plans to rapidly expand its business by opening new branches across the US and Europe. This will require the renting of additional real estate, as well as the licensing of unique pastry recipes from abroad. In order to manage growth effectively, the company will need to hire additional personnel with expertise in product development, marketing, and financial management.
R&D Expenditure
Artisanal Bakers plans to spend money on research and development in order to create unique and delicious bread and pastries. This will include the funding of new product lines, as well as the development of innovative baking techniques.
Employee Recruitment and Training
In order to ensure high employee productivity, Artisanal Bakers plans to invest in employee training programs that cover a wide range of topics, from product development to customer service skills. The company also intends to offer competitive wages and benefits to attra...