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Pages:
1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

Discussions. Business & Marketing Coursework Assignment

Coursework Instructions:

Discussion 1:
https://www(dot)socialmediatoday(dot)com/marketing/5-reasons-your-readers-arent-finishing-your-content
This article focus on what doesn't work. After reading this article, tell me which brands, B2B companies, or non-profits do content marketing well? Who are they and why is what they do effective? Give specific examples, but don't use companies/brands mentioned in class. Finally, what is another reason why readers don't engage with content produced by companies/brands? List you answers.
Discussion 2:
https://www(dot)getresponse(dot)com/blog/email-marketing-best-practices
After reading the article (and make sure you do read the article), answer the following questions...
If you were in charge of email marketing of a company/brand you admire, which of these tactics would you utilize and why?
What other new and innovative tactics/technology are available to email marketing professionals? Make sure to provide adequate detail.
This may require additional research. Google "email marketing best practices 2020"
List you answers.

Coursework Sample Content Preview:

Marketing
Name
Institution
Due Date
Marketing
Discussion 1
Many companies are working hard to gain a competitive advantage over their competitors. However, only a few have been able to market themselves better and build brands that are profitable. Examples of B2B companies that have set themselves apart include Hubspot and Lenovo. These two companies have managed to build brands, increase brand awareness, and enhance their profit margins in the last few years. For Lenovo, the strategy that helped it outshine competitors came in the form of TechRevolution which was simply a mobile-first content hub. What this strategy did was to help make delivery of tech news to SMBs easier and faster. In choosing their audience well, Lenovo was able to make sure that they deliver content to the right people. Hubspot, on the other hand, decided to focus on its content they are making available to their visitors. What they did was build trust through the content they offered to their clients. Aside from email and soci...
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