Co-Branding Idea for "Shake Shack"

CO-BRANDING IDEA FOR Shake Shack
CO-BRANDING PARTNER: Tacos Bell
RATIONAL FOR CHOICE OF PARTNER:
In the restaurant industry, co-branding refers to the concept where one restaurant comes together with another restaurant operating in virtually the same products. Shake Shark and Tacos Bell are some of the most prominent restaurants. Shake Shack is famous for a variety of products including shack burger and chicken sandwich. Tacos Bell, on the other hand, is known for its variety of menu of Mexican Cuisines. The two enterprises can partner together to improve the quality of products and drive more customers who want to have a mixture of Mexican and American cuisines.
NAME OF NEW PRODUCT: Chicken tacos 
DESCRIBE THE NEW PRODUCT IN A FEW SENTENCES:
The new product combines the Shake Shack’s way of preparing Shake Shack Chick’n Shack and Taco Bell’s way of preparing tacos. The two companies are known for the best preparation of the above mentioned products. Chicken tacos will borrow from both recipes to have a powerful signature taste that competes competitively with similar products from other companies like KFC.
Primary Brand: Co-Brand:Mission The company’s mission statement is “To Stand for Something Good, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment (Blueoceanstrategy, 2021).”
Shake Shack focuses on preparing unique recipes that appeal to customers as it also stresses on excellent human resource practices that bring together qualified personnel to ensure customer satisfaction. Taco Bells takes pride in preparing some of the best Mexican cuisines with unique recipes that appeal to a broad array of cultural orientations. 
The brand looks to appeal not only to the palate of customers but also their comfort by making the restaurant as people-friendly as possible. 
The staff at the restaurant are also proficient when it comes to customer service and have gone a long way in helping the restaurant achieve customer retention.Statement The brand takes CSR practices seriously and frequently takes part in the activities that aim to lift the communities within which the restaurants exist. and/or Brand Values What this brand brings to the Shake Shark brings a unique blend of signature recipes and exemplary customer service to the partnership. It also brings with it its longstanding reputation of making some of the best chickens the restaurant industry has ever seen. Besides, it also brings its reputation of exemplary customer service that would help to jumpstart the operations of the new collaboration.it also brings financial contributions that would see the start of new operations by the merger. Taco Bells brings with it great customer care experiences and unique Mexican that will help to improve the new brand. Above all, it brings the finances that will see the start of the operation and hopefully grow the new partnership into a big business.partnership How this brand will benefit from