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Essay Available:
Pages:
2 pages/≈550 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.66
Topic:

A/B Test of Peripheral Revenue Streams

Coursework Instructions:

Directions

Design an A/B test for concessions, retail,and parking that will help drive incremental revenue. Outline what metrics you would propose to track, how that data will be captured, and how that data will be used in driving a recommendation.

Initial/Original Post

Please post what you view as the appropriate responses to the above prompts. You must justify your answer. Your initial post must be 450-500 words. Your post must have a clear,well-formulated thesis; sentence structure. grammar, punctuation, and spelling count.

Responses to Others

Your response to at least two other classmates'  posting must be 100-200 words and should provide an alternative analysis -- not just a "well done" phrase or "I agree." Consider points of agreement, disagreement, assumptions, and value judgments.

Coursework Sample Content Preview:


A/B Test of Peripheral Revenue Streams
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
A/B Test of Peripheral Revenue Streams
San Antonio Spurs can use an A/B test to understand whether partnering with Tappit will help to drive incremental revenue. Tappit facilitates cashless mobile payments for buying tickets, concessions, and merchandise within the stadium (Tappit.com, n.d.). In particular, an A/B test uses distinctive versions of the content to evaluate a single variable. In this scenario, the half of participants will be shown the San Antonio Spurs app without Tappit and the other half will have access to the team’s app with Tappit. The audiences will be observed within a specific period and their purchasing behaviors recorded. The data obtained will help to determine the best version of the app that San Antonio Spurs should use based on users’ feedback.
The primary metric of the A/B test that will be tracked is revenues. The spending habits of San Antonio Spurs fans will be analyzed to see the audience that spends more than the other. The most

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