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1 page/≈275 words
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Management
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Case Study
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English (U.S.)
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Topic:
Sonder's Balanced Business Models
Case Study Instructions:
Read the article and compose succinct and well-written answers to the following questions regarding the Sonder Case Study:
1. Of the five criteria for a balanced business model, research and explain how Sonder capitalized on three of them to produce a seamless employee and guest experience. (Reminder: The five criteria are the customer experience, asset-light investment, design aesthetics, technology, geographic growth.)
2. Explain how Sonder competed with hotels and homesharing accommodations.
3. How does Sonder’s financial performance compare in 2023 to its pre-pandemic results?
Case Study Sample Content Preview:
Sonder Business Case Study
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Balanced Business Models
Sonder Business chose to capitalize on technology, design, and asset-light assessment. To attain the design impact, Sonder leased the entire buildings to design standards that extensively influenced client experience. The design impact focused on the exterior and common area with primary detail of accommodation. Sonder described technology as a tool for modern services. They made their service accessibility easy by adopting mobile application, which made communication cheap and easy (Deighton & Kornfeld, 2022). Such positive experiences were necessary for the young generation. Sonder adopted a cost-effective structure because they never owned real estate. They worked closely with giant developers to enhance ways of increasing their revenues and asset-lighting investment.
How Sonder Competed with Home-sharing Accommodations and Hotels
Sonder specialized in AI-driven technology to optimize all the processes to effectively compete with other firms in the market. Also, it embraced Application Programming I...
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