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Pages:
7 pages/≈1925 words
Sources:
2 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 30.24
Topic:

Apple-Samsung Negotiations: Theories and Conflict Resolution

Case Study Instructions:

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The final task for this order:
please revise based on the attached document. I made some edits. thanks
ORSC_2123_Final_Paper.docx
The writer don’t need to rewrite the whole thing. Just edit based on the attached document. Thanks!
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Original instructions:
Paper of Real-Life Conflict/Negotiation/Mediation (40 percent of grade): Research and analyze an actual negotiation – e.g., from your personal experience, research, interviews, or as reported in the media. For example, you might identify a labor-management dispute, merger or acquisition talks, international trade or nuclear disarmament negotiations, political disputes, major business deals, etc. The negotiation does not have to be current, it can be taken from history. This is your opportunity to apply the principles from our readings and learnings from class discussions and exercises to a real-life situation. After identifying and researching your topic, you will prepare and present your findings in class and lead a brief discussion of the issues surrounding the negotiation or conflict you have identified. You may research and present the topic individually or as a pair of two students. However, your paper submission and all writings must be your own. At the end of the term, you will submit a paper that incorporates your findings and analysis and any additional information developed during your class presentation/discussion. The paper and presentation will demonstrate your comprehension of specific approaches to conflict and negotiation or mediation. The paper (which you will write individually) should include: 1) a brief summary of the context and parties directly and indirectly involved; 2) a description of the CLASS THEORIES applicable to the conflict; 3) obstacles to conflict resolution; and 4) any specific strategies used (or that could/should have been used) to resolve the conflict. The paper should be 6-8 pages in length, double spaced, and include appropriate citations for sources.
Additional comments from messages:
what is the BATNA and ZOPA for both companies? identify that
you are talking about the lawsuit not the negotiation. who participated in this negotiation? CEO of the two companies or what? if emotion are not involved in the case, why do you even mention it? they ended up sue each other, and do you consider this as maintaining relationship? you don't need to use all the concepts that I mentioned, those are just my examples. this is due in 15 hours. I really need this asap
Additional comments from the C:
please Use information, theories, approaches, and structures from classroom discussions and the readings (citing or referring where possible), analyze this negotiation. Please describe the positions, interests, bottom lines, and BATNAs of both the parties. Identify Supporters, Disrupters, Ratifiers, Closers, and Quasi-Mediators. Is there a ZOPA? What is the ZOPA? Does/would either side deceive or mislead? Should they? What are possible outcomes and in your judgment the most likely outcomes. Why? What are likely emotions during the negotiation and how will they affect the proceedings? What might be the emotional effects? You may not address all these questions in your answer and you are free to add other relevant aspects not specifically covered in the question; the most comprehesive and thorough answers will receive the most points.

Case Study Sample Content Preview:
Negotiation between Apple and Samsung
Case Summary
Conflict resolution is common among business organizations due to the inevitable situation of conflicting interests that often arise from their daily business operations. All companies must deal with several forms of disputes, including breaches of contract, labor law, or intellectual property. In this case, the negotiation between Apple Inc. and Samsung Inc. represents one of those situations where businesses must find a solution to a dispute that could be detrimental to the relationship between them. Apple is a multinational technology company known for its wide range of consumer electronics, software, and online services. It was founded by Steve Jobs in 1979 and headquartered in the United States. Samsung is also a multinational technology company founded by Lee Byung-chul in 1938 and specializes in consumer electronics, electronic components, flash memory, semiconductors, and telecommunication equipment. It is one of Apple’s biggest component suppliers with Seoul, South Korea as its headquarters. The corporate dispute and the prolonged negotiation between the two companies started on August 4, 2010 with Apple’s claim of patent infringement evidenced by Samsung’s Galaxy phone CITATION Eic14 \l 1033 (Eichenwald). According to Apple, Samsung’s Galaxy S smartphone copied iPhone features and thus warranting the former’s claims of infringement on its patent rights CITATION Eic14 \l 1033 (Eichenwald). The ensuing negotiations towards reaching an amicable solution to the corporate dispute were led by representatives from both companies. Apple’s team was led by its associate general counsel for intellectual property, Chip Lutton, against Samsung’s Vice President Seungho Ahn CITATION Eic14 \l 1033 (Eichenwald). The business organizations did not come to an agreement during the first attempt at negotiation in Seoul. It ended in an impasse with both companies positioning themselves to pursue their interests through lawsuits stretching through years of corporate war between the two CITATION Eic14 \l 1033 (Eichenwald). Since the first lawsuit, more than fifty other lawsuits have been followed by both parties in major global markets, including China, the U.S., European countries, and Japan. By the end of the five months, it was estimated that the total value of the lawsuits was over $1 trillion (Chen, Liu, and Yang 141). A California jury ruled that Samsung had to pay $1 billion in damages, eventually reduced to $300 million by the judge. Another jury ruled in 2013 that Samsung should pay $290 million of the amount overruled by the judge in the 2012 case (PON). The breaking news also negatively impacted both companies’ image and reputation. The court settlement resulted from the parties’ failure to make concessions on their positions in their early attempts to negotiate an out-of-court settlement for the identified conflict of interests between the two companies.
Applicable Class Theories
The Apple-Samsung negotiations make for an excellent platform for evaluating negotiation principles in conflict resolution. A detailed evaluation of the negotiations reveals each party’s careful analysis of the ensuing conflict of interest to...
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