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Essay Available:
Pages:
7 pages/≈1925 words
Sources:
4 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
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$ 30.24
Topic:

Strategic Analysis for Starbucks in the Evolving Indian Market

Case Study Instructions:

This presentation can be used as “rough work” for you to structure your thoughts as to how to answer the various Assessment 2 Questions • i.e. it can be used for Planning your answers – you should NOT submit this Powerpoint as your answer  Remember that you only need to do ONE technique for Part 1 (worth 20 marks)  Parts 2 and 3 (on a single slide below) are worth 30 marks each Dominic Laf

 Part 1 – individual analysis – 20 marks
 Conduct ONE of the following analyses on the organisation or its sector
 a) Porter’s 5 forces analysis of the sector OR
 b) Resources/Competence matrix analysis of the company OR
 c) Measuring the performance of the organisation using an appropriate framework
Assessment 2 Elements (continued)
 Part 2 – issues – 30 marks For answer planning and rough work only. Do NOTsubmit Powerpoint as answer
• Explain the main strategic issues (both external and internal) facing the organisation, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces
 Part 3 – options – 30 marks
• Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons.

Case Study Sample Content Preview:


STRATEGIC ANALYSIS FOR STARBUCKS IN THE EVOLVING INDIAN MARKET
by (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located The Date
Part 1: Porter’s Five Forces Analysis for the Coffee Retail Sector in India
Threat of New Entrants
Starbucks and Pret A Manger have different viewpoints regarding the threat of new entrants in the retail coffee sector (PAM). Starbucks has a major advantage over other multinational brands in terms of market presence and customer loyalty (Duke, 2018, p.241). Starbucks' widespread popularity and its consumers' aspirational appeal can serve as a strong barrier to prospective entrants. The market is less vulnerable to new competitors because of the high brand equity and devoted client base that make it difficult for them to quickly establish a presence.
However, Pret A Manger's viewpoint on the threat posed by new competitors is influenced by its strategic partnership with Reliance Brands Limited (RBL). Through this partnership, PAM may be able to take use of RBL's substantial resources and well-established market reach. PAM may be able to more successfully overcome entry barriers by utilizing RBL's resources, facilitating a more seamless entrance into the cutthroat coffee retail market (Mishra, 2013, p. 160). PAM has a distinct advantage because to its partnership with RBL, which may also lessen some of the difficulties involved in breaking into a market that is dominated by well-established companies like Starbucks (Duke, 2018, p.241). In summary, Pret A Manger aims to leverage strategic alliances to overcome the challenges of breaking into a cutthroat market, while Starbucks depends on its strong brand and customer devotion.
Bargaining Power of Buyers
From a Starbucks standpoint. Starbucks' premium positioning and well-known international brand may give purchasers in India's retail coffee market more negotiating leverage. Particularly with customers looking for a high-end coffee experience, Starbucks' distinctive selling point and superior products may increase its negotiating power. The manager's point of view (Duke, 2018, p.241). Price-conscious customers may find Pret A manger appealing due to their possible focus on cutting expenses while upholding quality standards. By giving consumers in the market another option for obtaining high-quality coffee at a lower cost, this strategy may strengthen their negotiating position. The dynamics of this industry will be greatly influenced by how Starbucks' premium image and Pret A Manger's focus on affordable quality interact (Mishra, 2013, p. 160).
Bargaining Power of Suppliers
In the retail coffee industry, the Bargaining Power of Suppliers offers Starbucks and Pret A Manger (PAM) distinct viewpoints. Starbucks benefits from having established partnerships with a network of worldwide suppliers, as it is a global brand. The bargaining power of individual suppliers may be diminished by this vast network (Duke, 2018, p.242). Given its size and influence, Starbucks might be able

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