The Hotel PAX in Geneva

Case Study of The Hotel PAX In Geneva
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Case Study of The Hotel PAX In Geneva
A sufficient amount of focus cannot be placed on technology's role in human life. As technology advances faster and becomes more user-friendly, consumers' lives will get easier. Humans must learn to adapt to the constantly changing world around them to keep their competitive edge in today's world. Hotels today rely heavily on technology, making significant advances in recent decades. Numerous facets of hotel operations have become more efficient due to technological advances. Because of this, hotels have seen a substantial increase in production due to the streamlined and faster processes. The scope of this study excludes any consideration of housekeeping technologies. Front Desk employees can only be contacted through the mobile app. The involvement of fewer departments has been decreased to simplify and improve the clarity of the process. As a result, Front Desk operations will be supported mainly by technological methods.
Keeping everything functioning smoothly takes a lot of time and effort. App developers must receive a part of the profits—all guests' smartphones and other mobile gadgets. Developing a custom app for a specific hotel is more time-consuming and expensive than developing a generic app (Lockyer, 2013). This may be a problem for some guests, who may not have smartphones or may not be familiar with how to use them. As a direct result of the significant investment, the Front Desk expects a more productive and organized working environment.
These days, most people live on the edge of their means, and they will shop around for the best deal possible. Therefore, it is critical to ensure that costs are competitive and within reach of potential tourists' budgets. Developing prices for tour groups visiting town for concerts or festivals is a strategic decision that must be made—neglecting to make this choice could have disastrous results (Kendall, 2018). Additionally, the hotel may want to explore offering festival-specific discounts to reinforce its market position. Finally, it is essential to increase marketing efforts to target specific niches in local marketplaces. Due to several different characteristics, the Pax Hotel stands out from its competitors. Therefore, there must be an emphasis on the hotel's ability to cater to the target audience's unique needs when marketing to business visitors and those attending conferences.
Time has an impact on the hotel industry, as illustrated by seasonality. Pricing at the Pax Hotel is affected by the season, both during peak season and off-peak season. Some hotels have to cut costs to stay open during the off-season since their rates are low. To attract more guests, Pax Hotel may want to cut the rates of its business and leisure rooms by 10%. In the third and fourth quarters of 2013, Pax Hotel received two calls for bids. They won these honors because of their ability to establish prices at different times of the year. Dynamic pricing has proven to be a lifesaver for Pax Hotel, whose revenue is derived from th...