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Essay Available:
Pages:
24 pages/β‰ˆ6600 words
Sources:
27 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 116.64
Topic:

Starbucks' Strategic Management

Case Study Instructions:

Case study of Starbucks
A successful case study analyses a real-life situation where existing problems need to be solved. It should relate the theory to a practical situation; for example, apply the ideas and knowledge discussed in the coursework to the practical situation at hand in the case study.
• Identify the problems.
• Select the major problems in the case.
• Suggest solutions to these major problems.
• Recommend the best solution to be implemented.
• Detail how this solution should be implemented.
Structure
SYNOPSIS/EXECUTIVE SUMMARY
• Outline the purpose of the case study
• Describe the field of research
• Outline the issues and findings of the case study without the specific details
• Identify the theory that will be used
• Note any assumptions made (you may not have all the information you’d like so some assumptions may be necessary e.g.: “It has been assumed that…”, “Assuming that it takes half an hour to read one document…”).
FINDINGS
• Identify the problems found in the case by:
• Analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.
• Searching for the underlying problems.
• This section is often divided into sub-sections
DISCUSSION
• Summarise the major problem/s.
• Identify alternative solutions to this/these major problem/s.
• Briefly outline each alternative solution and evaluate its advantages and disadvantages.
CONCLUSION
• Sum up the main points from the findings and discussion
RECOMMENDATIONS
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice explain how it will solve the major problem/s.
• This should be written in a forceful style as this section is intended to be persuasive.
• Here integration of theory and coursework is appropriate.
IMPLEMENTATION
• Explain what should be done, by whom and by when.
• If appropriate include a rough estimate of costs (both financial and time).
REFERENCES
• Make sure all references are cited correctly.
• Harvard Style only.
APPENDICES (IF ANY)
• Attach any original data that relates to the study but which would have interrupted the flow of the main body.
In the development of the case, you are expected to:
• Analyse a real global corporation from a global macro perspective.
• Apply economic and strategic concepts as the basis for analysis.
• Use detailed secondary research to underpin analysis.
• Generate a balanced ‘case study’ to provide a forensic business analysis of a company to critically include: o Historic development.
To current global status o And future potential options
Generate a balanced ‘case study’ to provide a forensic business analysis of a company to critically include:
• Historic development – how the company developed, key strengths, competitive advantage, maximisation of opportunities and how/if covid-19 had any impact
• Current global status –where is the company now, competitive review, threats, financial stability…
• Future potential options, global opportunities, strategic options.

Case Study Sample Content Preview:

CASE STUDY: STARBUCKS’ STRATEGIC MANAGEMENT PLAN
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1 Executive summary
This case study analyses the global corporation Starbucks in the coffee industry. The case study seeks to understand the historical development of the company, its current global status and propose potential options that will promote its growth. The paper will research various strategic alternatives that will take advantage of the corporations' opportunities and strengths and strategically minimise the company's threats and weaknesses. The company owns a strong internal position that the company can utilise to capitalise on emerging opportunities that will strengthen its competitive advantage. The paper has identified issues with Starbucks that can be solved using corporate and business strategic alternatives. Due to economic downtimes, the corporation has had challenges adapting to the global shifts in the coffee industry as new entrants join the industry providing low-cost substitute products. The company is recommended to adopt aggressive market expansion strategies after analysing the internal environment using the BCG matrix model besides other aspects of the company background, product portfolio, customers, and financials. Additionally, analysing the external environment using the Pestle model for macro-economic factors and porters five forces for industrial analysis. 
Historical Development of Starbucks
2.1 Introduction
The corporation was founded in 1971 in Seattle, Washington, and has since grown to the leading coffeehouse with many recognised coffee brands in the industry. The company's growth can be explained by its global presence, with more than thirty-five thousand and seven hundred stores in more than eighty countries by the end of its 2022 financial year. Starbucks operates through a retail and franchise business model where 51% of its business operations are through company-operated stores (Petruzzello and Bondarenko, 2023). The company generates revenue mainly from making and selling various coffee and beverages, such as expresso-based drinks, teas, and smoothies. Also, the company offers foods such as sandwiches, salads, pastries, and snacks to its customers. Home-consumption products such as coffee beans, ground coffee, and single-serve products are also sold. 
Starbuck's in-store activities are focused on providing comfort to its customers by offering exemplary customer service and a conducive atmosphere. For instance, the firm offers free Wi-Fi connectivity and ample sitting area that attracts customers encouraging them to spend more time at their stores. Starbucks rewards give its customers exclusive deals and promotions for members, thus promoting its brand loyalty. The business has expanded its operations through product diversification, whereby more beverages have been launched. For example, besides acquiring other companies, such as Evolution Fresh, that offer cold-pressed juices, Teavana's range of teas. The company has partnered with PepsiCo and Anheuser-Busch InBev, which offers ready-to-drink products. Starbucks has also adopted digital ways such as making orders and paying through mobile phones using the St...
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