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6 pages/β‰ˆ1650 words
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3 Sources
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APA
Subject:
Management
Type:
Case Study
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English (U.S.)
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Topic:

Political Frame at Walt Disney Company

Case Study Instructions:

In the Module 3 Case, you will write Chapter 3 of your thesis-style paper – relating to the Political Frame. Using specific examples of “politics” (i.e., the “jungle”) as defined by Bolman and Deal, you will use the Political Frame as a lens through which you will analyze the downfall of Walt Disney Company CEO Michael Eisner.
Begin the Module 3 Case by visiting the Walt Disney Company website:
The Walt Disney Company. (2014). Retrieved on May 8, 2014 from http://thewaltdisneycompany(dot)com/
The following articles provide a good starting point concerning former CEO Eisner’s tenure with the Walt Disney Company:
White, D. (2005, Oct 01). When Mickey finally turned on his master. Michael Eisner's reign at Disney is over. Dominic White reports. The Daily Telegraph. Retrieved from Proquest.
Grace Jr., H. S., & Haupert, J. E. (2011). Governance lessons from the Disney litigation. Business Law Today, 20(9), 1–5. Available in the Trident Online Library [Business Source Complete database].
Finally, read the following case study:
Forbes, W., & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias: A case study of Michael Eisner’s long tenure at Disney Corporation. City University London. Retrieved on June 10, 2014 from http://www(dot)cass(dot)city(dot)ac(dot)uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
After you have reviewed the contents of the Walt Disney Company website, completed the above readings and those provided at the Background page of Module 3, and performed additional research from the library and the internet, write a 6 page paper in which you do the following:
Using Bolman and Deal’s Political Frame, analyze the political behaviors surrounding the departure of Disney CEO Michael Eisner. Specifically, address the following:
Briefly identify and discuss the key political forces that led to Eisner’s downfall.
How does the “Jungle” metaphor apply to the Eisner case?
Describe the coalitions that formed at Disney. Then, identify those salient interests that caused the division between coalitions, and how these differences were ultimately resolved.
Discuss the Eisner case study in the context of two or three of Bolman and Deal’s Political Frame assumptions included above. How do the assumptions you’ve chosen inform what happened in the Michael Eisner case?
Briefly comment on the significance of the “Toxic Triangle” (see Figure 1 of Forbes & Watson’s case study about Eisner’s departure), and discuss how this model informs the Eisner case study.
The background readings will not give you all the answers to the Case. Therefore, you are required to perform some research in the library, and use a minimum of 3-4 scholarly sources from the library to support and justify your understanding of the case.

Case Study Sample Content Preview:

Walt Disney Company Assignment
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Walt Disney Company Assignment
Bolman and Deal's Political Frame is one of four frames that help to analyze organizational behavior (Forbes & Watson, 2010). The political frame examines organizational behavior through the lenses of power, conflict, and coalitions. Using this framework to examine the political behaviors surrounding his departure, we can identify the following key political forces that contributed to Disney CEO Michael Esteiner's collapse.
The key political forces that led to his downfall include power struggles, shareholder activism, organizational culture clashes, and ineffective succession planning. Firstly, power struggles are one of the key political forces that led to Eisner's downfall, a power struggle among the board members (Forbes & Watson, 2010). Eisner had been the CEO of Disney for over 20 years, and there was a growing sentiment among some board members that he had become too powerful and needed more input from other board members.
Secondly, Shareholder Activism is the other political force that played a significant role in Eisner's downfall (Forbes & Watson, 2010). In 2003, a group of institutional investors led by Roy Disney, the nephew of Walt Disney, mounted a campaign to oust Eisner, citing his poor performance and lack of strategic vision. This group successfully garnered significant support from other shareholders, ultimately leading to a vote of no confidence in Eisner at the 2004 annual meeting.
Thirdly, we have organizational culture as the other political force, which states that the culture of the Walt Disney Company was also a key factor in Eisner's downfall. Eisner was known for his autocratic leadership style, which clashed with the company's collaborative and creative culture (Forbes & Watson, 2010). As the company grew and diversified, Eisner needed help adjusting to the organization's dynamic requirements, which increased tensions between him and the other key stakeholders.
Finally, another political force is Succession Planning which states that a lack of effective succession planning also contributed to Eisner's downfall. Eisner had been grooming his friend and longtime business partner, Michael Ovitz, to be his successor. Still, Ovitz's tenure as company president was short-lived and ended in a contentious and expensive legal battle (Forbes & Watson, 2010). The lack of a clear succession plan left the company without a clear path forward and contributed to the instability that ultimately led to Eisner's departure.
Significantly, the "Jungle" metaphor is an analogy used in Bolman and Deal's Political Frame to describe organizations as a place of power, conflict, and competition. It implies that the workplace is like a jungle where individuals and groups fight for power, resources, and survival. In the context of the departure of Disney CEO Michael Eisner, the "jungle" metaphor applies in several ways, including in power struggles (Forbes & Watson, 2010). The metaphor of the "jungle" applies in this case because it suggests that the board members were competing with each other for control and influence over the or...
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