Spotify in the Music Industry. Develop Efficient Marketing Strategies

Spotify in the Music Industry
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Spotify in the Music Industry
Develop Efficient Marketing Strategies
Being in competition with a company like Apple could spell doom for a small company like Spotify. Apple is a tech giant with enough resources to put itself in an advantageous position in whichever industry it decides to venture into. Spotify is facing tremendous competition from various companies, including Apple. The latter had made developments in the music streaming service, and its creations posed a significant challenge to Spotify as it was dominating the market at a rapid pace. So, for a company like Spotify, this means the management has to think ahead and market Spotify in ways that endear it to its customers as well as potential customers. The management has to also anticipate the movement of the competitor, or else it will always be playing catch-up which means it will always be behind. However, it should be stated that great marketing strategies will only work if the product or service offered is great, as well. One way in which Spotify can endear its services to different consumers is by offering customers streaming services at reduced prices. Giving customers reliable service at affordable prices can help the company maintain its current crop of customers while also earning it more customers. Well, this will not only ensure increased revenue but also ensure more customers who will be attracted by the great service offered.
Integration of new t...